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Director's Message


Professor Toemsakdi Krishnamra

Back in the 1970s, Thailand was in the midst of major social and economic transformations. Heady with immense flows of foreign direct investment and an economy primed for take off, the business community in Thailand faced a dilemma: how could the economy continue to meet the skyrocketing demand for effective managers and leaders? What the country needed was a world-class business school to help produce the needed business administrators and leaders. As important, the country needed such a world-class business school quickly. We soon saw that we would need help from established partners if we were to realize our dreams.

We identified able and willing partners in the US in the form of Kellogg and Wharton. Although both were rapidly rising and ambitious schools, at that time neither enjoyed the supremacy which they do today. Looking back I am very pleased that we were able to identify these rising stars so well. Today Wharton and Kellogg are recognized as among the world's foremost graduate schools of management. Indeed, one or the other of these two schools has been ranked in the top three in every single Business Week Magazine survey of the top MBA programs ever conducted!

Initially, Sasin modified Kellogg’s curriculum with all teaching conducted by visiting professors from Wharton and Kellogg. Over the years, though, we have been able to develop our own full-time faculty (all with Ph.D.s from leading schools) and widen our range of visiting professors to include faculty from leading schools in Asia, Canada, Europe, and the Middle-East, while continuing to draw visitors from Wharton and Kellogg. Over time, we have modified the Kellogg curriculum by adding an Asian perspective.

For over three decades, Sasin management programs have stressed four fundamental management skills: communication, decision-making, leadership and teamwork. To enhance the cross-cultural experience so necessary for success in today's global economy, Sasin has established exchange programs with leading business schools in Australia, Canada, China, France, Germany, Great Britain, Italy, Japan, the Netherlands, and the United States.

We have been very fortunate to have established a high degree of loyalty among our visiting professors which has allowed them to develop in-depth knowledge of Thailand and of Asia to further illuminate their teaching and research. Many of our visiting professors have taught at Sasin six times or more. As a result, this continuity means that even our visiting faculty members have the sense of ‘belonging’ to Sasin. Of course, we continue to develop and offer new faculty and new courses. I can say with complete confidence that the Sasin programs are taught by some of the finest management educators in the world.

Sasin now offers the following world-class programs:
  • A full-time, nineteen-month general management MBA program
  • An intensive nineteen-month, part-time general Executive MBA program
  • An eighteen-month Master of Science degree program and a seven-month diploma program in Human Resource Management
  • A three-week Senior Executive Program and a range of tightly focused Executive Education Programs lasting one to three days
  • English Management Communications courses lasting 8-16 weeks
  • A Ph.D. program, initially offered in Finance and in Marketing
In the latest rankings of faculty qualifications, Sasin was placed in the Top 10 for all of Asia.  This is rather good for a B-school which started out with little more than a bold vision and a burning desire to be the best.


Sasin Graduate Institute of Business Administration of Chulalongkorn University
Sasa Patasala Building, Soi Chula 12, Phyathai Road, Bangkok 10330, Thailand
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