Advisor, Senior Head of Administrative Programs, Head of Marketing Group, Professor of Marketing, raconteur and wit
Concurrent:
Professor Emeritus Schulich School of Business, Senior Scholar York University
Expertise:
Senior Branding and Marketing Consultant at The Business Generation Group Inc. (a Canadian branding and idea generation company); Senior Consultant to Market Facts of Canada Ltd.; expert witness on market research and branding in Canadian provincial and federal court.
Selected Publications:
DigiMarketing: The Essential Guide to Digital Marketing and the New Media Wiley & Son, 2007. For further information see www.DigiMarketingNow.com.
Co-edited Consumer Behavior for Marketing Managers, with John Quelch (Senior Associate Dean Harvard Business School), and has scholarly publications in Journal of Marketing Research, Journal of Marketing Research Society, Journal of Advertising Research, Public Opinion Quarterly, The American Statistician, etc.
Other:
Has led public and private executive seminars in North America, Asia, and Europe. Born in England, Dr. Fenwick has taught at universities and in businesses in Canada, China, England, Germany, Korea, Malaysia, Poland, Thailand, and the USA.
He is a member of the Rotary Club of Bangkok South.
Credentials:
He holds a BA (Hons) First Class in Economics & Sociology from Durham University, and a Ph.D. from the University of London.
Sasin Graduate Institute of Business Administration of Chulalongkorn University
Sasa Patasala Building, Soi Chula 12, Phyathai Road, Bangkok 10330, Thailand
Email: webmaster@sasin.edu
