• Nuttavuthisit, K. (December, 2007) “Brand Admiration: Experiencing beyond Customer Satisfaction” Brand Management Research Symposium, Hong Kong.
• Nuttavuthisit, K. (September, 2007) “Knowledge Shopping: A New Retailing Paradigm” The 4th Asia Pacific Retail Conference, Bangkok, Thailand.
• Nuttavuthisit, K. (June, 2006) “The Flaneur Aesthetic Experience” The Association for Consumer Research – Asia Pacific, Sydney, Australia.
• Nuttavuthisit, K. (June, 2006) “The Dynamic of Brand Equity” The Association for Consumer Research – Asia Pacific, Sydney, Australia.
• Nuttavuthisit, K. (March, 2006) “A Redefined Meaning of Consumer Culture after the Tsunami” The Fifth Annual Anthropology Conference, Bangkok, Thailand.
• Nuttavuthisit, K. (December, 2005) “A Study of Country Equity via the Consumption Metaphor: The Case of Thai cuisine” ANZMAC 2005 Conference, Fremantle, Australia.
• Nuttavuthisit, K. (May, 2005) “The Holistic Perspective of Thailand Brand Meaning” The 9th International Conference on Global Business and Economic Development, Seoul, Korea.
• Nuttavuthisit, K. (May, 2005) “Life after Tsunami” Consumers in Transitional Economies: Psychological and Interdisciplinary Perspectives, 2005 SCP Advertising and Consumer Psychology Conference, Washington, D.C.
• Nuttavuthisit, K. (October, 2004) “Consumption of National Identity and Consumers’ Self Identity” Association for Consumer Research Conference. Portland, OR.
• Nuttavuthisit, K. (October, 2004) “The Aesthetic Experience of Retail Atmospherics” Tiffin Meeting. Sasin Graduate Institute of Business Administration of Chulalongkorn University. Bangkok, Thailand.
• Nuttavuthisit, K. (August, 2004) “Consumers’ Holistic Perspectives of Thailand’s Image” The Twelfth Annual Conference on Pacific Basin Finance, Economics, Accounting, and Business. “Roads to Sustainable Asian Economic Prosperity.” Bangkok, Thailand.
• Nuttavuthisit, K. (May, 2003) “A Phenomenological Exploration of Aesthetics in Marketing: Consumer Aesthetic Experiences in a Shopping Mall” The 3rd Trans-Atlantic Doctoral Conference in Business Research. London, England.
• Nuttavuthisit, K. (March, 2003) “Thai-ness: An Ethnographic Account of Thailand Brand Perception” The 5th Annual Conference on Ethnography. Chicago, IL.
• Nuttavuthisit, K., and DeBerry-Spence, B. (October, 2002) “New Retail Design Development: Incorporating Consumer Perspectives in the Architectural Design of Servicescapes” Association for Consumer Research Conference. Atlanta, GA.
• Nuttavuthisit, K., and DeBerry-Spence, B. (June, 2002) “A Typology of Gender Retail Practices within the Retail Environment” Association for Consumer Research Conference on Gender. Dublin, Ireland.
• Sherry, J. F., Kozinets, R. V., Duhachek, A., DeBerry-Spence, B., Nuttavuthisit, K., Storm, D. (June, 2002) “Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago” Association for Consumer Research Conference on Gender. Dublin, Ireland.
• Nuttavuthisit, K. (June, 2002) “Retail Atmospherics and Consumer Aesthetic Experience” The Midwest Marketing Camp 2002. Champaign, IL.
  
• DeBerry-Spence, B., and Nuttavuthisit, K. (March, 2002) “When Cultural Products Become Transcultural” The African Studies Association Annual Conference. Ann Arbor, MI.
• Nuttavuthisit, K. (February, 2002) “Phenomenology of Emplacement” The 4th Annual Conference on Ethnography. Chicago, IL.

[Latest publications by Assistant Professor Krittinee Nuttavuthisit, Ph.D.]

• “Customer Value: A Key Growth Driver of the Dental Economy,” Kerr: Sybron Dental Specialties (January 17, 2008).
• “The Case of Branding,” Merck (Thailand) (October 16, 2007).
• “Marketing for the Gem and Jewelry Export,” The Gem and Jewelry Institute of Thailand (September 4,6 and October 16, 2007).
• “Proactive Marketing for the Development of Transport and Traffic Policy,” The Office of Transport and Traffic Policy and Planning (19 June 2007)
• “Proactive Marketing for the Gem and Jewelry Business,” The Gem and Jewelry Institute of Thailand (29 March 2007)
• “Marketing Management: Major Competency of the Leaders in the New Era”, Office of the Civil Service Commission (February 23, 2007); (21 June, 2007)
• “Marketing Strategy for the Change Leaders”, Office of the Civil Service Commission (September 15, 2006)
• “Marketing of the New Economy”, Department of Export Promotion (22 May, 2006)
• “Designing and Managing Value Networks & Channels; Managing Retailing, Wholesaling, and Logistics”, Kotler on Marketing (19 March, 2006)
• “The New Marketing Strategy”, Stock Exchange of Thailand (21 February, 2006)
• “Consumer Behavior and Fashion Design”, Thai Garment Manufacturer Association (26 January, 2006)
• “SME Marketing: Training and Workshop”, Kasikorn Bank (20-21, 23-24 December 2005)
• “New Venture Marketing”, Bangkok Business Challenge (15 October, 2005)
• “Library Marketing: How to Market and PR Your Services”, Academic Business Libraries in North & Central America, Europe, and Asia-Pacific (22 September, 2005)
• “Designing and Managing Value Networks and Marketing Channels”, Kotler on Marketing (12 June 2005)
• “Marketing and the Government Agency”, Office of the Civil Service Commission (March 18, 2005)
• “Product and Process Innovation”, Senior Administrator Program: State Enterprises of Thailand (March 12, 2005)
• “e-Revenue Marketing” and “Experiential Marketing”, the Revenue Department
• “Building, Leveraging, and Rejuvenating Brands” Sasin Executive Education
• “Management Development Program” for High-Ranking Media Executives Government, Public Relations Department, Office of the Prime Minister
• “New Strategy in Pharmaceutical Market” Aventis Pharma Thailand
• “Marketing: Concepts for Management” Department of Health, Ministry of Public Health
• “Business Concept Development (BCD)” The Siam Cement Public Company Limited
  Executive Education Program for Ministry of Public Health
• “The CEO Governor Project” Deputy Governors, Thai Government

• The Study of How to Become the World’s Top Gem and Jewelry Manufacturing and Trading Base, The Gem and Jewelry Institute of Thailand (January 1 – December 31, 2007).
• The Most Admired Retail Development, One large property development and investment (Oct 18 – Dec 17, 2006)
• Tourism Marketing Management for Executives – Handbook, Tourism Authority of Thailand (July 21 – Oct 18, 2006)
• A Comparative Study on the Competitiveness Capacity of Thai Gem and Jewelry in the World Market, The Gem and Jewelry Institute of Thailand (November 1, 2005 – October 31, 2006)
• A Study on Trading Behavior of New Market for Thai Gem and Jewelry, The Gem and Jewelry Institute of Thailand (November 15, 2005 – November 14, 2006)
• Tourism Marketing Training Needs Assessment, Tourism Authority of Thailand (July 26, 2005 – January 25, 2006)
• Branding Fruit Project in Increase the Competitiveness of the Fruit Export Industry – Strategic Partnership (February 1, 2005 – July 25, 2005)
• Tourism Marketing Management for Executives, Tourism Authority of Thailand (January 14, 2005 – June 13, 2005)
• Phuket Tourism Marketing Capability Enhancement Program, Phuket Provincial Governor’s Office (September 30, 2004 – May 30, 2005).
• Strategic Planning for one large Thai Confectionary Manufacturer
• E-Government Skill and Career Path Development for Government Sector, NECTEC
• Tourism Product Mapping and Market Positioning, Ministry of Tourism and Sports
• Branding Thailand: A project to help the nation find a global competitive positioning, The Government of Thailand

• Stock Exchange of Thailand: Investor Research Program (August – December, 2006)
• Kasikorn Bank: KGroup Marketing Strategy Development (April – September, 2006)
  
• The Shell Company of Thailand Limited (1997-1999)
  • Lubricants Supply Manager, Lubricants Optimization Department
  • Marketing Specialist, Micro Marketing Department
  • Logistics Project Manager, Retail - Select Convenience Store Department

• Guest Lecturer: “The Integrated Cause Communication,” The NETWORK for NGO-Business Partnerships
  (November 2, 2007)
• Subcommittee: National Strategy for the Gem and Jewelry Industry of Thailand, The Gem and Jewelry Institute of Thailand (October, 2006)
• Committee: The Tourism Competitiveness: Singapore, South Korea, Thailand
  • Tourism Authority of Thailand
  • Health Service Guideline Development
  • Health Systems Research Institute, Ministry of Public Health (January, 2006 - present)
• Subcommittee: The Sufficiency Economy, The National Economic and Social Development Board
  (January 2004 - present)
• Judge:
  • HSBC Young Entrepreneur Awards (April 27, 2007)
  • Keep Walking Society Award, Business Plan Competition (June 26, 2005)
• Columnist: “Marketing Weapon”, BizWeek Weekly Business News (March, 2004 - present)