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Home > About Sasin > Faculty > Pavitra Jindahra, Ph.D. |
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Pavitra Jindahra, Ph.D.
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Dr. Jindahra is attached to Sasin’s Faculty of Marketing. |
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Concurrent: |
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Expertise: |
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Dr. Jindahra’s research interests are consumer response models, choice models, consumer decision-making, revenue management, pricing strategy, and database marketing. Her recent work focus on developing choice models based on different consumer decision rules to recommend optimal pricing schemes, age related loyalty behavior and new product introduction, consumer learning and adaptive criteria and optimal promotion scheduling.
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Selected Publications: |
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Working Papers:
- “The Myths and Realities of 18-49” Investigating of the Relationship between Consumer Age, Brand Loyalties, and New Product Trial (with Vishal Singh).
- Maximization vs. Elimination: A Cross-National Investigation into Decision Rules (with Frenkel ter Hofstede, Ronald Goettler).
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Other: |
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Awards: King Anandamahidol Scholarship, William Larrimer Mellon Fellowship, and Fulbright Scholarship. |
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Credentials: |
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Ph.D., M.S. in Marketing from Carnegie Mellon University, U.S.A., M.S. in Business Economics from University of California, Los Angeles, U.S.A., MBA (Financial Management Track) from Massachusetts Institute of Technology, U.S.A., and B.S. in Accounting (First Class Honors) from Thammasat University, Thailand. |
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Contact: |
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pavitra.jindahra@sasin.edu |
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