|
|
Home > About Sasin > Faculty > Yupin Patara, Ph.D. |
|
 |
Suvit Maesincee, Ph.D.
| At Sasin: |
- Director of Sasin Institute for Global Affairs (SIGA)
- Professor, Faculty of Marketing
|
|
Concurrent: |
|
- |
| |
|
|
Expertise: |
|
Marketing strategy, strategic management, organization redesign and operational management with over 7 years of management consulting experience with major international corporations. |
| |
|
|
Selected Publications: |
|
- Suvit Maesincee, Philip Kotler, and Somkit , The Marketing of Nations: A Strategic Approach for Building the National Wealth, The Free Press, 1997.
- Suvit Maesincee and Dipak Jain, Diffusion of Innovation in Thailand, Sasin Journal of Management, Vol. 1, November 1, 1996.
- Suvit Maesincee, Consumer Attitudes and Preferences toward Service Industries, Case study of Retailing and Restaurant Businesses, 1989.
|
Other: |
|
- Extensive experience with state-owned-enterprises and governmental organizations for both Thailand and South East Asian countries
- Advisor to Dr. Somkid Jatusripitak, Deputy Prime Minister and Ministry of Finance, Royal Thai Government.
|
Credentials: |
|
- BSc. in Pharmacy, Faculty of Pharmacy Mahidol University, Thailand
- MBA in Marketing, School of Business Administration, National Institute of Development Administration, Thailand
- Ph.D. in Marketing, Kellogg Graduate School of Management, Northwestern University, USA
|
Contact: |
|
Suvit.Maesincee@sasin.edu |
|
|
 |
|
|
