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About Sasin


History
For the past 30 years, Sasin has provided a first-rate management education that strengthens people, communities and the entire ASEAN region. As part of Chulalongkorn University - Thailand’s oldest and most prestigious academic institution—Sasin is located in a peaceful, park-like setting in the heart of Bangkok.

Since 1982, our faculty thought leaders have delivered world-class instruction through a diverse range of programs conducted in English, including fully accredited MBA and Executive MBA offerings. Sasin also delivers a rigorous Ph.D. program in both Finance and Marketing. In addition, the school offers the Senior Executive Program, Advanced Senior Executive Program, Business English Certificate, and Sasin Management Consulting services.

Sasin is home to the Institute for Global Affairs, a knowledge hub dedicated to policy innovation that strengthens Thailand and enhances the nation’s relationship with the rest of the world.

Sasin was the first Asian school to cultivate fruitful partnerships with top business schools in the United States—including Northwestern University’s Kellogg School of Management and the University of Pennsylvania’s Wharton School. Together, Sasin and its friends have created a unique and influential model whose impact has proven lasting and significant.

In 2010, Sasin became Thailand's first business school to earn international accreditation by the Association to Advance the Collegiate Schools of Business (AACSB), the longest serving global accrediting body for business schools. That same year, the European Foundation for Management Development (EFMD), one of the world’s leading business education accreditation bodies, granted its prestigious EQUIS (European Quality Improvement System) accreditation to Sasin.

Today, Sasin celebrates its proven success in shaping senior leaders whose passion and excellence are transforming organizations throughout Thailand, Asia and around the world.

What's in a name?
The name “Sasin” brings tremendous pride to faculty, alumni, students, and staff alike, because it is deeply rooted in the respect and admiration that Thai people have for their revered monarch. On December 5, 1987, the name "Sasin" was graciously bestowed by His Majesty King Bhumibol Adulyadej on the auspicious occasion of His Majesty's 60th birthday.

“Sasin” is derived from a combination of two Pali and Sanskrit words: "sasa" meaning rabbit and "indra" meaning chief. In other words, Sasin is "Chief of the Rabbits," a most auspicious name to Thai people since His Majesty the King was born in 1927 which happens to coincide with the ‘Year of the Rabbit’ (in the Chinese-influenced twelve-year cycle).


The Sasin logo has three components:
  • A yellow nonagon – The nine sides represent the official title of the King - King Rama IX, the ninth monarch in the Chakri dynasty.  Because Thais associate each day of the week with a color, ‘yellow’ has become a Sasin color since His Majesty was born on Monday which is represented by ‘yellow’
  • The Phra Kieo – This emblem of Chulalongkorn University is derived from a head ornament of high-ranking members of the royal family which was used as the personal emblem of King Chulalongkorn. King Vajiravudh subsequently permitted it to be used as the emblem of the Civil Service College.  When King Vajiravudh named the Civil Service College in memory of his father, King Chulalongkorn, it became the emblem of Chulalongkorn University.
  • The logotype "Sasin" and the institution name "Sasin" – Following the color guide for the University’s Faculty of Commerce and Accountancy, ‘blue’ and ‘yellow’ have become Sasin’s colors.

 

 


Sasin Graduate Institute of Business Administration of Chulalongkorn University
Sasa Patasala Building, Soi Chula 12, Phyathai Road, Bangkok 10330, Thailand
Email: webmaster@sasin.edu

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