What's in a name?
Finding a reputable MBA program in Southeast Asia in the early 1980s was a challenge. Creating one was even harder!
Knowing that it was essential to secure the cooperation of at least one major MBA program from the West, Professor Toemsakdi Krishnamra - founder and current Director of Sasin - sent a team on a mission to the United States to begin negotiations with some of the top American business schools. His goal from the beginning was to create Asia’s leading business school in Bangkok, Thailand.
In what has become the model for the creation of other international business school programs around the world, Chulalongkorn University entered into partnership with the Kellogg School of Management at Northwestern University and the Wharton School of the University of Pennsylvania, two of the foremost business schools in the United States.
Jointly, they established Sasin — then known as GIBA — by modifying Kellogg's curriculum and academic regulations to make it easier for Kellogg and Wharton faculty to come teach at Sasin. In doing so, they created a model that has since been repeated by Kellogg, Wharton and other prominent business schools around the world.
The name “Sasin” brings tremendous pride to faculty, alumni, students, and staff alike, because it is deeply rooted in the respect and admiration that Thai people have for their revered monarch. On December 5, 1987, the name "Sasin" was graciously bestowed by His Majesty King Bhumibol Adulyadej on the auspicious occasion of His Majesty's 60th birthday.
“Sasin” is derived from a combination of two Pali and Sanskrit words: "sasa" meaning rabbit and "indra" meaning chief. In other words, Sasin is "Chief of the Rabbits," a most auspicious name to Thai people since His Majesty the King was born in 1927 which happens to coincide with the ‘Year of the Rabbit’ (in the Chinese-influenced twelve-year cycle).
The Sasin logo has three components:
- A yellow nonagon – The nine sides represent the official title of the King - King Rama IX, the ninth monarch in the Chakri dynasty. Because Thais associate each day of the week with a color, ‘yellow’ has become a Sasin color since His Majesty was born on Monday which is represented by ‘yellow’
- The Phra Kieo – This emblem of Chulalongkorn University is derived from a head ornament of high-ranking members of the royal family which was used as the personal emblem of King Chulalongkorn. King Vajiravudh subsequently permitted it to be used as the emblem of the Civil Service College. When King Vajiravudh named the Civil Service College in memory of his father, King Chulalongkorn, it became the emblem of Chulalongkorn University.
- The logotype "Sasin" and the institution name "Sasin" – Following the color guide for the University’s Faculty of Commerce and Accountancy, ‘blue’ and ‘yellow’ have become Sasin’s colors.