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SMC People

Dr. Chaipong Pongpanich
Director of Sasin Management Consulting

With over fifteen years of consulting experience, combined with his academic activities as a faculty of strategy & operations at Sasin, Dr. Chaipong has been engaged in numerous consulting activities in both the private and public organizations. His expertise centers around the areas of competitive strategy, industrial policy, supply chain management, agricultural product branding, and operations effectiveness. Dr. Chaipong holds a B.Eng. with 1st class honours and a gold medal from Chulalongkorn University (Thailand), a M.Eng. from Kyushu Institute of Technology (Japan), and a Ph.D. in Manufacturing and Management from University of Cambridge (UK).

Thana Siriwallop
Project Director

Thana Siriwallop has over twenty years of management consulting experience with clients in both the public and private sectors throughout East Asia. His areas of expertise include change program management, organizational change, transformation strategy, risk analysis and risk management strategy, strategic planning, performance management, and organizational and corporate strategic advice. Thana holds a Bachelor Degree in Political Science (Public Administration) from Chulalongkorn University and an MBA from Emporia State University (Kansas, USA)

Pruittiporn Nakornchai, CFA
Senior Program Manager

Pruittiporn Nakornchai has a wide range of experience in strategic planning and implementation, performance management, and executive compensation design. Her specialization also includes financial analysis & modeling, investment opportunities, business planning, and industry analysis. Her consulting clients span over Asia, Europe, and Central America. She graduated from Thammasat University in Economics and holds an M.A. in Economic Policy from Boston University. Pruittiporn is also Chartered Financial Analyst (CFA) charterholder.

Nathasorn Boontanorm
Program Manager

Nathasorn Boontanorm has broad consulting experiences in business planning, strategy formulation and implementation, financial planning, market planning, risk management, performance and incentive management. He has been managing over 40 consultancy projects both in the public and private sectors. Nathasorn received B. Eng. in Mechanical Engineering from the Kasetsart University and an MBA in Finance and Entrepreneurship from Sasin Graduate Institute of Business Administration of Chulalongkorn University.

Dr. Mayookapan Chaimankong
Senior Consultant
Mayookapan has been a project manager in various consulting areas including Business Research, Strategy development, Strategy evaluation, Performance management, Financial Modeling, Rating Methodology and training curriculum design. He also worked as a  part-time MBA program lecturer in various institutions during the weekend. Prior joining Sasin Management consulting, He was a senior manager  at TRIS corporation in the advisory service and business development Department . He received his Bachelor of Engineering at Chaing Mai university Thailand, M.Com at University of New South Wales ,and D.B.A. at The university of Newcatle, both in Australia

Somyos Saengangsumalee
Senior Consultant

Somyos Saengangsumalee, a key member since the establishment of SMC, has extensive consulting experience in business development, strategic management, industry and competitive analysis, organizational change management, performance management and investment feasibility studies. He has led and managed various consulting programs for both the public and private sectors. His insights in business strategy development help clients craft and deploy organization strategy through innovative solutions and approaches for management decision making.

Narun Leelamanit
Senior Consultant

Narun Leelamanit is a senior consultant at Sasin Management Consulting. He has a various experience and in-depth knowledge in corporate strategy, government policy, international marketing strategy, brand management, marketing communication, and market trend. Narun received a Bachelor of Art in Economics, major in International Monetary Economics from Thammasat University and Master of Business Administration in International Business, major in International Marketing, from Thunderbird The School Of Global Management, which ranked  number 1 school in international business  for MBA program in the USA .

Littichai Wanithanont

Littichai has extensive consulting experience in strategic management and organization change management in corporate, business, and functional level both for private and public organizations. He received a Master Degree in Business Management from Imperial College Business School, London, UK, and received a BA in Economics from Chulalongkorn University.


Sasin Graduate Institute of Business Administration of Chulalongkorn University
Sasa Patasala Building, Soi Chula 12, Phyathai Road, Bangkok 10330, Thailand
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