Dr. Ian Fenwick is advisor at Sasin Graduate Institute of Business Administration, and also Professor Emeritus and Senior Scholar at Schulich School of Business, Toronto. His previous experience includes: Senior Branding and Marketing Consultant at a Canadian branding and idea generation company) and other marketing consultant roles. Ian has led public and private executive seminars in North America, Asia, and Europe. He holds a BA (Hons) First Class in Economics & Sociology from Durham University, and a Ph.D. from the University of London