Senior Executive Program (SEP) Participants in Thailand
Senior Executive Program (SEP) in Thailand
Three weeks to catch up on cutting-edge business concepts and techniques from some of the best business minds in the world.
Three weeks to get acquainted with senior executives and senior managers of top public and private sector organizations in Thailand.
Three weeks to change the way you see the world.
Sasin's Senior Executive Program (SEP) brings you to a beautiful beach resort in Thailand, where the very best professors from Kellogg and Wharton, as well as experts from Thailand, conduct seminars in areas of key concern for senior executives.
The central concept of SEP is that the senior executive's greatest challenge is to balance the internal structure and system of the enterprise with the external forces that shape and constrain it. To address this challenge, six courses are chosen to encompass the three concerns of management : the environment in which the organization operates, managerial functions, and the coordination of these two areas.
The strategic concerns of managers are covered in the courses on Leadership and Organizational Change and Strategic Impact of Information Technology. These courses help managers recognize the uniqueness of relationships between the information technology and the human factors in the organization.
Because of their importance in business today, three courses are devoted to enhance the effectiveness of managers. The state-of-the-art practice of Marketing Product and Process Innovation examines the enterprise from the point of view of the consumer of its products or services, both domestic and foreign. Corporate Financial Decisions considers the firm as an economic entity, and looks at its value with respect to external capital markets, lenders, stockholders, and international currencies. For the course on Global Economic Environment, national economic policies, both domestic and international, will be studied as they relate to managerial action.
The Strategic Management course brings together the internal and external perspectives and integrates them from the general manager's point of view. This is because the general manager ultimately is responsible for positioning the firm in its environment in a way that is compatible with the organization's resources while simultaneously achieving the company's established goals.
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Global Economic Environment
- evaluating impact of economic development on the operation of the firm
- integrating economic behavior of customers and economic policies of both local and foreign governments into business policies formation
- making decisions and plans under evolving economic conditions
Leadership and Organizational Change
- understanding of the dynamics and influence of individual, group, and organizational behaviors
- motives relevant to behavior in organizations, and development of incentives to improve employees' job satisfaction
- measures of employee performance
- strategies to deal with conflict, and the art and science of negotiation
- organization development and modern approaches to the management of change
- cultural context of organization behavior for international managers
- environmental and technological impacts on organization structure and design
Strategic Impact of Information Technology
- the management implications of using information technology for process improvement and process innovation
- managing customer relationships and optimizing supplier-based relationships
- how information technology can change the capabilities of an organization and achieve competitive advantage
- case studies to highlight the contextual issues
Corporate Financial Decisions
- evaluating investment alternatives
- hedging risks through the use of currently available financial instruments
- using major financial tools; capital budgeting, cash flow and capital structure analysis to obtain efficient financial management
- derivative securities and risk management
- understanding mergers, acquisitions, leveraged buyout, and other recent developments in financial market
Marketing Product and Process Innovation
- examination of the marketing environment, analysis of market opportunities, customer profiles, industry/competitor profiles, demand estimates and forecasts
- marketing and contemporary change
- marketing program planning and design, communications, channels of distribution, pricing decision, product/service concepts
- the relationships between business strategies and marketing program decisions
Strategic Management
- definition and major elements of strategic management
- the role and process of internal appraisal, analysis of management and functions, assessment of resources
- external appraisal, forecasting the environment, changing competitive and market dynamics, opportunities and threats
- approaches to strategy formulation, goals, steps, and action plans
- strategic management and executive decision making
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The Senior Executive (SEP) Program is taught by senior faculty from the Kellogg School of Management of Northwestern University, the Wharton School of the University of Pennsylvania and experts in Thailand and Southeast Asia.
Click here to read what previous SEP participants and SEP faculty have to say about the program. Here are some more testimonials from the latest program.
Organizations that have sponsored participants in Sasin's Senior Executive Program (SEP) include many of the largest and most innovative, public and private, institutions in Southeast Asia.
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Fees
Total fees for tuition, accommodation, meals and all materials including books, cases and readings is Baht 519,000 (US$ 14,000 approx.) for 2008 per applicant broken into two payments:
20% upon application
80% due as indicated in the approval letter.
Payment should be made in Baht, with checks made payable to Sasin Graduate Institute of Business Administration.
Application Process
The Application Form can be completed and submitted online or may be downloaded here (the downloaded application may be returned by email, fax, or mail).
Alternatively, a printed copy can be obtained from:
Senior Executive Program
Sasin Graduate Institute of Business Administration
of Chulalongkorn University
Executive Education
Sasa Patasala Building
Phyathai Road, Bangkok 10330, Thailand.
Tel: (66) 0 2218 4004-8 Ext. 164-167
Fax: (66) 0 2216 1314
E-mail: ExecEd@sasin.edu
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"...It was the best and most productive three weeks I have ever spent in any training...."
Mr. Kovit Kantapasara (SEP-14, Class of 2000)
Country Executive
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