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Reinventing Your Business Strategy
June 17-18, 2010
08.45 - 16.15 hrs.
Sasin Graduate Institute of Business Administration of Chulalongkorn University,
Sasa Patasala Building
The world is changing. The old rules are beginning to buckle, and new standards are emerging-- some still shrouded in fog, others with greater clarity.
These and other questions of equally significant stature are ones that business leaders cannot ignore. Indeed, if these leaders are to survive they need to address them head-on. And in doing so, they need to painstakingly examine their current business strategies and hold them up to the new realities and determine what needs to be changed. In short, they need to re-invent their strategies! A failure to do so could prove fatal.
Sasin’s two-day seminar titled "Reinventing Your Business Strategy" will provide the forward-thinking business executive with the latest concepts and techniques that have been developed to deal with strategic analysis and renewal. We will first discuss the nature of market changes that have created so much confusion, and then will turn to the potential solutions to the problems that have emerged. For example,
- The recent spike in energy prices has devastated the American automobile manufacturers—to the point that bankruptcy is a potential result for some, while others might be merged out of existence. Could General Motors have better anticipated this market shift—and could it have altered its strategy before the worst of the crisis hit?
- AIG, the giant insurance firm, is clinging to life in the aftermath of the sub-prime real estate crisis. Why didn’t management better comprehend the risks they were facing and then re-position the firm to weather the downturn?
In this seminar we will define a method to reinvent your organization’s strategy, based first on a comprehensive analysis of what you are doing now, second on an evaluation of how the current approach might be misaligned with the new realities that are arising about you, and finally on the creation of a new direction that is better fitted to the new environment your organization is facing. The seminar will review materials in all of the key functions of management and show how these new concepts are assisting firms to deal with market upheaval and change; these tools include innovative thinking, scenario planning, and change management, as well as strategic analysis.
This program is designed to meet the needs of managers not only in different lines of business (such as manufacturing, service, and cross-border regional business firms), but is also of relevance to the public or non-profit sector executive who is dealing with the challenge of change in an uncertain environment and the need to recalibrate the organization’s current strategy. The program will offer insight not only into the latest thinking on these current critical topics, but it will also offer an opportunity for networking with managers and executives who are facing common problems today. You will be able to share your own perspectives and experiences with others, and hear what they have done to meet the demands of change. At the end of the program you should be better equipped to re-think and re-invent the strategies and tactics of your own organization, and re-define what you have to do to succeed in the foggy future of the current marketplace.
Schedule
DAY 1: Thursday, June 17, 2010
Session 1: What Is Your Strategy—and Why Do You Need to Reinvent It?
- A Strange New Economic World—Where the Old Rules No Longer Apply!
- The Current Global Economic Outlook: What is Changing, and Why It is Changing
- Why Old Strategies Usually Fail in New Situations
Session 2: Strategic Reinvention: Key Issues
- First: How Well Do You Understand Your Current Strategy?
- Undertake a critical analysis of what you are now doing: what current assets are being used, and which ones are under-utilized (including personnel)?
- Second: Know the Metrics!
- What markers indicate that your current approach is wrong—and are they the appropriate ones? And what metrics are necessary to correctly gauge strategic success—that is, are you keeping score correctly?
- Third: Focus, Focus, Focus on the Customer!
- What is the relationship between your new strategy and your target customer? Do you know who this is? Does the customer realize that you know? Are you truly serving this customer?
- Fourth, Stimulate Innovative Thinking in Your Organization!
- Examine and revise as necessary the structural and behavioral factors that can produce innovative out-of-the-box solutions in your firm.
Session 3: Case Analysis
- Case: to-be-announced
- Small group discussion and case preparation
- Group case presentations and plenary discussion
Session 4: Reinvention Hurdles: What They Are… and How to Jump Them
- Change Management and Strategic Re-Invention
- Leadership and Management Issues in Strategic Reinvention
- Change from Within or Change via External Resources: Re-tooling or New Equipment-- Which Way to Go?
DAY 2: Friday, June 18, 2010
Session 1: The Reinvention Model: Strategy-Structure-Process Paradigm
- The Primary Variables: Why Strategic Alignment is Critical
- Strategy First—Then Structure and Process
- Examples: Successes…and Failures (What Worked, What Didn’t)
Session 2: Organizational “Culture”: People, Processes… and Values
- Major Elements of Organizational Culture
- “Sociability” vs. “Solidarity”—or Task and Relationship
- Managing People and Strategic Execution Excellence
Session 3: Case Analysis
Session 4: Strategic Reinvention: A Framework for Future Action
- How to Get Started
- Planning to Change
- Where Do We Go From Here?
Seminar Leader
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Professor Paul A. Tiffany, Ph.D.
Professor of Management
The Haas School of Business
University of California, Berkeley |
He is a highly experienced business consultant and an acclaimed facilitator of management training and development programs for leading firms and organizations throughout the world. He currently serves as a Visiting Professor at Sasin, the Graduate Institute of Business at Chulalongkorn University in Thailand. Professor Tiffany earned his undergraduate degree from Loyola University, an MBA from Harvard University, and his Ph.D. from the University of California at Berkeley (all in the US). He is author of several best selling business books including The Decline of American Steel and Business
Plans for Dummies.
Fee & Payment
- Payment
The non-refundable registration fee of Baht 45,000 per person includes course materials, meals and refreshments. A crossed cheque payable to SASIN should accompany this registration form. We can only confirm your registration after your fees are received and cleared.
Registration fee is corporate income tax deductible under the Royal Decree issued under the Revenue Code Governing Exemption of Taxes and Duties (No. 437) B.E. 2548 (2005).
- Cancellation Policy
Cancellation penalties will be charged using the following guidelines:
There will be no cancellation charge for registrants canceling twenty (20) or more business days prior to the scheduled date. Participants who cancel less than twenty (20) business days but more than ten (10) business days prior to the scheduled training date will be charged 25% of the course fees. Course cancellations ten (10) or less business days but more than five (5) business days prior to the scheduled training date will be charged 50% of the course.
Course cancellations made five (5) business days or less of the scheduled training date will be charged 100% of the course price. No-shows will be charged 100% of the registration fee.
All cancellations must be sent in writing via mail, fax, or e-mail.
Sasin reserves the right to cancel any scheduled courses due to low registrations, or for any other reason, without financial obligation. Should that become necessary, Sasin will notify registrants at least one week prior to the start day.
Apply Online
The Application Form can be completed and submitted online or may be downloaded here (the downloaded application may be returned by email, fax, or mail).
Contact Us
Sasin Executive Education Center
Sasa Patasala Building, 10th Phyathai Road, Bangkok 10330, Thailand
Tel: (66) 0 2218 4004-8 Ext. 164-167
Fax: (66) 0 2216 1314
E-mail: ExecEd@sasin.edu
Map: Location Map
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