The Advanced Senior Executive Program (ASEP) is the flagship of Sasin and Kellogg's executive development education, designed to equip top-ranking executives for the challenges of today's dynamic business environment.
At ASEP, a team-oriented and action-oriented approach is used that emphasizes the links between functional areas in order to examine them from a general management perspective. While the focus is on strategy, a keen emphasis is placed on real-world applications and how to leverage structure, process, culture, and incentives to implement strategic change. The total immersion element of the ASEP allows for the formal and informal exchange of ideas between participants. To ensure an exceptional level of peer learning, the structure of the ASEP is built around discussion groups, case studies, and team projects in order to stimulate fresh thinking and encourage participants to re-examine and reformulate their professional career goals and personal objectives.
This program offers the opportunity to enhance and revitalize goals, gain an appreciation of the latest management concepts, review fundamental assumptions about leadership, and develop insights into personal management styles. Lastly, this program introduces participants to a unique network of achievers from leading companies and organizations.
Curriculum
The ASEP curriculum is designed to explore the business environment in terms of the key functional areas of management, corporate and business unit strategies, as well as organizational learning.
Strategic Decision Making - Risk and Uncertainty
The ASEP explores various types of decision making - financial, personal, and professional - with primary emphasis on how to make such decisions more effectively. This is achieved through a combination of exercises, group discussions, and analysis.
Building and Leading High Performance Teams
The ASEP also aims to improve your ability to manage teams effectively by analyzing team behavior and developing strategic plans for efficient team work.
Strategically Managing New Products/Services
A further objective of the ASEP is to examine the marketing environment, analyze market opportunities, customer profiles, industry/competitor profiles, as well as demand estimates and forecasts.
Strategic Crisis Management
Today we live in an age of change and, very often, drastic and violent changes. The ASEP features case studies in strategic crisis management aimed at providing executives with the conceptual tools needed to successfully master high-pressure, complex crisis situations.
Building a Value-added Network
The ASEP will also give you an interactive learning experience that introduces the sources and strategies for creating social capital through networking, relationship building, and cross-functional team design. The program also integrates into the discussion findings from the "Six Degrees of Separation Worksheet", an instrument that enables you to assess your social capital.
Schedule
The Sasin Advanced Senior Executive Program (ASEP-7) for 2012 will be held at Evanston, Illinois, USA. (Dates to be announced).
Seminar Leader
The ASEP is team-taught by a select group of Kellogg's most distinguished faculty who work together as a cohesive unit. Their awareness of each other's subject areas enables the faculty to identify and stress the interface of strategic, functional, and organizational decisions.
Participants
The ASEP is designed primarily for Sasin SEP alumni from 1987 - 2011 and EMBA (MM) from 1984 - 2000 as well as CEO's and C-level executives of high performance companies.
Venue
Participants will stay in Evanston, Illinois on the shores of Lake Michigan in the heart of Northwestern University's Evanston campus. The James L. Allen Center is the home of Kellogg Executive Education and one of the world's first conference centers built exclusively for executive education. Established in 1979, the Allen Center has grown to encompass 150 bedrooms, dining rooms, lounges, group study rooms, classrooms, as well as recreational and fitness facilities. The Center classrooms feature wireless Internet access and state-of-the-art multimedia equipment. Moreover, all of the study group rooms come equipped with PCs, printers, audio-visual equipment and supplies. The front desk is staffed around the clock to assist you. You will also have 24-hour access to computers, laptop hook-ups, laser printers, a copier, and supplies.
Certificate
Sasin Graduate Institute of Business Administration of Chulalongkorn University and Kellogg School of Management, Northwestern University, award a certificate upon the successful completion of the ASEP program.
Testimonials
Mr. Palit Bhirom-Bhakdi (ASEP-1, Class of 2006) Executive Vice President Boonrawd Trading Co., Ltd.
"Enlightening. Changes happen around us all the time. Past knowledge
becomes obsolete. ASEP equipped me with new tools to tackle the challenges of tomorrow."
Mr. Aphinant Klewpatinond (ASEP-2, Class of 2007) Chief Executive Officer
Phatra Securities Public Co., Ltd.
"My experience as ASEP-2 participant really exceeds my expectation. Quality of instructors/professors is excellent and world class. Facilities and hospitality are good and nothing to be complained. I've learnt a lot and strongly believe I can apply much of what I've learnt to my works. Very happy with the program and will definitely recommend others to come."
Mrs. Juthaporn Rerngronasa (ASEP-4, Class of 2009) Deputy Governor for International Marketing
(Europe, Africa, Middle East, Americas)
"Thank you Sasin for arranging such a good and useful program like this. I had a chance to freshen up my knowledge on marketing and others areas. All the professors that have been selected were very good-- perfect."
Mrs. Kesara Manchusree (ASEP-5, Class of 2010) Managing Director
Thailand Futures Exchange (TFEX)
Product Business & Development Group Head
Stock Exchange of Thailand (SET)
"I would not be able to have such great opportunities to open my mind to the marketing and leadership if I did not join ASEP. Kellogg professors are professional and very profound."
Mr. Sansern Ngaorungsi (ASEP-6, Class of 2011) Deputy Governor for International Marketing
Tourism Authority of Thailand
“This program is very good for executives to attend. We had good opportunity to learn various subjects from experienced professors who gave us good thoughts and good discussion. After the program we are able to practice in our work. The facilities at the Allen Center are excellent. It is close to Lake Michigan and we found it was wonderful to walk there after class. ASEP is an excellent program providing expertise in business management from the Kellogg Business School.
Mr. Supachoke Liamkaeo (ASEP-6, Class of 2011) Executive Vice President - Petrochemicals & Refining Business Group
PTT Public Co., Ltd.
Secondment, Director, Acting President
PTT Polymer Logistics Co., Ltd.
“It was a great opportunity for me to join ASEP-6. The program is excellent and has great value. The quality of the instructors/professors is world class. ASEP provides new ideas, concepts and techniques. Now I really understand how to maintain sustainable growth for our business in any situation.”
Mrs. Tipsuda Thavaramara (ASEP-6, Class of 2011) Senior Assistant Secretary - General
Securities and Exchange Commission
“This is a great program for top management of any organization. The topics are highly relevant for business leaders. The professors are among the best I have ever had, especially in their ability to engage the class to interact. The facilities are first-class. All in all it is an excellent program.”
Mr. Wattana Opanon Amata (ASEP-6, Class of 2011) Senior Executive Vice President The Bangchak Petroleum Public Co., Ltd.
“The ASEP is an excellent program for Executives and/or Managers who are looking for the innovative ideas and the inspiration to strive for business growth and sustainability from the well-known professors of Kellogg School of Management. We got many lessons here. We learned many new perspectives on Innovation Strategy, Brand Building, Valuing business strategy and new perspective on Strategic Risk Management and Crisis Management. The week we spent at Kellogg will be remembered as a very valuable time!
Fee & Payment
The enrollment fee of Baht 395,000 per applicant covers tuition, program materials, health insurance coverage in the United States, accommodation and meals. Payment must be made in Thai Baht. Please make your check payable to Sasin Graduate Institute of Business Administration of Chulalongkorn University. Please note that each participant will be responsible for their own travel arrangements and airfare (Bangkok-Chicago-Bangkok).
Registration fee is corporate income tax deductible under the Royal Decree issued under the Revenue Code Governing Exemption of Taxes and Duties (No. 437) B.E. 2548 (2005).
Payment
Registration fee can be made with a crossed cheque payable to Sasin or money transferred to The Siam Commercial Bank Public Co., Ltd., Siam Square Branch, Savings Deposit Account No. 038-204-022-1 for Sasin Graduate Institute of Business Administration. Please fax pay-in-slip to 0-2216-1314.
Cancellation Policy
When a cancellation is received, the application will be deferred to the next program only. All cancellations must be received in writing from the sponsor.
Sasin reserves the right to cancel any scheduled courses due to low registrations, or for any other reason, without financial obligation. Should that become necessary, Sasin will notify registrants at least one week prior to the start day.
* All prices and information quoted on this website are subjected to change without prior notification.
Apply Online
The Application Form can be completed and submitted online or may be downloaded here (the downloaded application may be returned by email, fax, or mail).
Sasin Graduate Institute of Business Administration of Chulalongkorn University
Sasa Patasala Building, Soi Chula 12, Phyathai Road, Bangkok 10330, Thailand
Email: webmaster@sasin.edu
