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Program Interest Survey

To enable Sasin Executive Education to serve your business and management development more effectively,
please tell us about your current interests by completing our Sasin Program Interest Survey.

Thank you for participating in our survey. Executive Education is a crucial part of Sasin's dedication to life-long
learning and satisfying the ever-changing needs of the business community for leading-edge education that is vital and relevant.

Please feel free to add your own suggestions for subjects that could be offered. Your input is valuable and appreciated.

Part I : Executive Programs

1. What are the main factors that your company considers when deciding upon management/executive training programs? Please rank the top 1 to 5 factors with 1 being the most important factor to 5 being the least important factor.
Topic   Reasonable cost
Knowledgeable/Well known speakers   Location
Program content   Reputation of organizing institute
Practical and actionable information/Suitable for business needs   Recommended by other
Conducted in Thai   Good service and coordination
Conducted in English   Has special offers, e.g. discount for early application, special rate for members
International training program   Company alliance/relationship
Attain certificate/professional credentials   Networking
Duration   Other (specify )
2. a) In the past two years, which training programs of the following institutions have you attended or have
you sent staff to attend?
  b) For each of these institutions programs’ that you attended, please provide your overall satisfaction of
this training program based on the following scale.

   
a) Institutions
b) Overall Satisfaction
9
8
7
6
5
4
3
2
1
Extremely
satisfied
Highly
satisfied
Satisfied
Somewhat
satisfied
Neither satisfied nor dissatisfied
Somewhat
dissstisfied
Dissatisfied
Highly
dissatisfied
Extremely
dissatisfied
1.
 ABAC Business Training & Consulting Center (ABAC-BTCC)
2.
 Asia Business Forum
3.
 AsiaBiz Networks Training Program
4.
 Dale Carnegie Training (Thailand)
5.
 Dharmniti (Law & Accounting)
6.
 Institute of Continuing Education and Service (ICESS)
7.
 Marketing Association of Thailand (MAT)
8.
 Management and Psychology Institute
9.
 National Institute of Development Administration (NIDA)
10.
 Personnel Management Association of Thailand (PMAT)
11.
 Sasin Graduate Institute of Business Administration of Chulalongkorn University
12.
 Technology Promotion Association (Thailand-Japan)
13.
 Thailand Management Association (TMA)
14.
 Thailand Productivity Institute
15.
 Other (specify)
3. a) What are your positive impressions of Sasin Executive Education training programs? (multiple answers)
   
Good speakers and presentation Reasonable cost
Good program content Training that meets its objectives set
Conducted in English Get practical and relevant knowledge for work
Too long duration High level of class participation and interaction
Well organized Strong reputation/image
Good training aids/documents/handouts Joint program with Northwestern/International
Up to date information None
Suitable location/Good facilities and food Other (specify)
  b) What are your negative impressions of Sasin Executive Education training programs? (multiple answers)
   
Poor speakers and presentation Inconvenient location/Poor facilities and food
Poor program content High cost/Not good value
Conducted in English Training that does not meet objectives set
Too short duration Do not get practical and relevant knowledge for work
Poorly organized No class participation and interaction
Inadequate/insufficient training aids/documents/handout None
Outdated information Other (specify )

4. a)

Would you consider attending an executive training program organized by Sasin Executive Education this year?

Yes (Go to Q.5) No (Go to Q.4b)

  b) Why would you not consider attending?
   
High cost/Not good value Conducted in English
Too long duration Uninteresting topics/Not relevant to business
Not enough PR/No advance training information Difficult to contact/access
So many other choices Inconvenient location
Previous negative experience Uninteresting speakers
Lack of funds Inconvenient date and times
Don’t get much out of training Other (specify)
Already have company in-house training    
5. If the following programs are to be offered, would you or your staff be interested in attending? 
 

Yes

No
1.

Accelerated Management Program - Increasing Managerial Effectiveness
2.

Achieving Excellence through Superior Service
3.

Brand Management
4.

Break-Through Marketing Strategies
5.

Building on Talent
6.

Computational Finance
7.

Corporate Financial Strategy in Global Market
8.

Corporate Governance & Management Control
9.

Corporate Strategies on Energy & Climate Change
10.

Decision Models for Management
11.

Developing a High-Performance Business Culture
12.

Developing and Implementing a Strategy for Customers Relationship Management
13.

Developing Persuasive Presentation Skills
14.

Doing Business in China
15.

Enterprise Risk Management: Managing the Unknown
16.

Entrepreneurship: Management of Innovation
17.

EVA (Economic Value Added) : Managing for Value Creation
18.

Financial Strategy for Creating Value
19.

Financial Thinking for Non-Financial Managers
20.

High Performance Leadership
21.

Hospital Management Program

22.

Implementing Marketing Strategies
23.

Integrated Marketing Communication
24.

Leadership, Strategic Growth, and Change
25.

Leading Effective Sales Force
26.

Leading Successful Change
27.

Marketing of Consumer Goods in Asia
28.

Mediation
29.

Multicultural Marketing: Discover New Opportunities beyond the Unknown
30.

Negotiation Skills for Maximizing Returns
31.

Operations Strategy-Supply Chain Management
32.

Organizing and Managing Strategic Alliances for Success and Profit
33.

Reinventing Your Business Strategy
34.

Strategic Execution: Organizational Leadership in a Time of Uncertainty
35.

Strategic Leadership for Women
36.

Strategic Thinking and Implementation
37.

Strategy and Management for the Service Sector
38.

Strategy for Growth
39.

The Challenge of Leadership
40.

The Leadership Transition

6. a)

What types of programs/topics would you like to see Sasin Executive Education offer?
  b)

What course length and scheduling do you prefer for yourself and for your company? Please answer for both yourself and your company if applicable.

Course length
For Yourself
For Your Company
One week
3-days
2-days
1-day
Course scheduling
Evenings only
Weekday
Weekend
  c)

Do you have any recommendations for Sasin Executive Education to make it more relevant to you and your staff’s needs?

7.

Are you a Sasin alumnus?

Yes No


8.

In your company, who is/are the main decision makers for management/executive training programs? (Please specify names, and titles.)

Name: Title:
Name: Title:

Part II : Demographic Information
Please provide the following information on yourself for our classification purposes.

9.

Gender

Male Female

10.

Age

Under 30 years old 30-39 years old
40-49 years old 50-59 years old
60 years old and above    

11.

Title

Chairman or Chief Executive Officer/CEO President
Vice President Managing Director
General Manager Director
Department Head (pls. indicate )
Manager (pls. indicate )
Other (pls. indicate )
12.

Industry

Agriculture Automotive, Transport, Utilities
Banking, Insurance, Finance Consumer Products
Construction, Real Estate Heavy Industry
Hotels, Restaurants, Tours, Hospitality Information Technology, Office Automation, Telecommunications
Light Industry (pls. indicate )
Media, Entertainment, Advertising, Marketing
Professional Services, Consultancy Services
Retail, Importing, Exporting
Other (pls. indicate )
   
 

 

 

 

 
Sasin Graduate Institute of Business Administration of Chulalongkorn University
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