Senior Executive Program (SEP)
Three-Week Residential Program - August 15 - September 4, 2010
Sasin's Senior Executive Program (SEP) originates from the belief that the success of an enterprise is a well-balanced combination of short-term operational efficiency and long-term competitive advantage. To achieve such success, the organization needs executives who are masters of management's functional disciplines and at the same time able to navigate through turbulent and challenging waters and come out on top.
The Senior Executive Program has been designed to expose executives to the most up-to-date, state-of-the-art knowledge, skills and insights necessary for their firm's and their own success. Six courses have been chosen, focusing on three areas of management concern: perspective, strategy, and effectiveness.
Curriculum
Focus on Strategic Concerns
The strategic concerns of managers are covered in the courses on Leadership and Organizational Change and Strategic Impact of Information Technology.
Leadership and Organizational Change
- Understanding of the dynamics and influence of individual, group, and organizational behaviors
- Motives relevant to behavior in organizations, and development of incentives to improve employees' job satisfaction
- Measures of employee performance
- Strategies to deal with conflict and the art and science of negotiation
- Organization development and modern approaches to the management of change
- Cultural context of organization behavior for international managers
- Environmental and technological impact on organization structure and design
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Strategic Impact of Information Technology
- Management implications of using information technology for process improvement and process innovation
- Managing customer relationships and optimizing supplier-based relationships
- Role of information technology in changing the capabilities of an organization and achieving competitive advantage
- Case studies to highlight the contextual issues
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Focus on Effectiveness
- Because of their importance in business today, these three courses are devoted to enhance the effectiveness of managers.
- The state-of-the-art practice of Marketing Product and Process Innovation examines the enterprise from the point of
view of the consumer on its products or services, both domestic and foreign.
- Corporate Financial Decisions considers the firm as an economic entity, and looks at its value with respect to external capital markets, lenders, stockholders, and international currencies.
- For the course on Global Economic Environment, national economic policies, both domestic and international, are
studied as they relate to managerial action.
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Marketing Product and Process Innovation
- Examination of the marketing environment, analysis of market opportunities, customer profiles, industry/competitor profiles, demand estimates and forecasts
- Marketing and contemporary change
- Marketing program planning and design, communications, channels of distribution, pricing decision, product/service concepts
- Relationships between business strategies and marketing program decisions
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Corporate Financial Decisions
- Evaluation of investment alternatives
- Risk hedging through the use of currently available financial instruments
- Use of major financial tools; capital budgeting, cash flow and capital structure analysis to obtain efficient financial management
- Derivative securities and risk management
- Understanding of mergers, acquisitions, leveraged buy outs, and other recent developments in the financial market
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Global Economic Environment
- Evaluation of the impact of economic development on the operation of the firm
- Integration of the economic behavior of customers and the economic policies of both local and foreign governments into business policies formation
- Decision making and planning under evolving economic conditions
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Focus on Perspectives
- The Strategic Management course brings together the internal and external perspectives and integrates them from the general manager's point of view.
Strategic Management
- Definition and major elements of strategic management
- Role and process of internal appraisal, analysis of management and functions, assessment of resources
- External appraisal, forecasting of the environment, changing competitive and market dynamics, opportunities and threats
- Approaches to strategy formulation, goals, steps, and action plans
- Strategic management and executive decision making
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Schedule
The Sasin Senior Executive Program (SEP-24) for 2010 will be held at Dusit Thani Hua Hin, Thailand, from August 15 - September 4, 2010. Download in PDF Format
Seminar Leader
Senior faculty members of the Kellogg School of Management of Northwestern University, the Wharton School of the University of Pennsylvania and experts in Thailand teach the SEP classes. They are scholars well-known for their research with experience working with business, governmental agencies and, most importantly, executive development programs for business and industry.
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DONALD P. JACOBS
Dean Emeritus
Gaylord Freeman Professor of Banking
Director of Zell Center
for Risk Research, Kellogg School of Management
Ph.D. Columbia University |
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DIPAK C. JAIN
Dean Emeritus
Sandy and Morton Goldman Professor in Entrepreneurial Studies
Professor of Marketing
Kellogg School of Management
Ph.D. University of Texas at Dallas |
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SETHAPUT SUTHIWART-NARUEPUT
Ph.D. Yale University |
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OLIVIER TABATONI
Professor of Finance
Ph.D. New York University |
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PAUL A. TIFFANY
Adjunct Professor of Management
Ph.D. University of California at Berkeley |
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MICHAEL USEEM
The William and Jacalyn Egan Professor of Management
Ph.D. Harvard University |
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RUSSELL WALKER
Senior Lecturer of Managerial Economics and Decision Sciences
Assistant Director of the Zell Center for Risk
Kellogg School of Management
Ph.D. Cornell University |
Participants
This intensive three-week residential program conducted in English brings distinguished professionals together with highly experienced faculty members of Kellogg, Wharton and Sasin. The goal of SEP is to expose participants to innovative ideas, practical analytical techniques, and tested methodologies that they can adapt and put to work right away in their organizations.
The Senior Executive Program is specially designed for
- senior executives who have, or soon will have, cross-functional or general management responsibilities
- executives who are perceived by their companies to have strong potential for top-level management
- entrepreneurs and owners/managers of internationally-oriented enterprises
- managers perceived by their organization as having wide-ranging responsibilities
- senior executives who are at least 35 years of age
Venue
The Sasin Senior Executive Program (SEP-24) for 2010 will be held at Dusit Thani Hua Hin, a deluxe first-class resort hotel in Hua Hin, Thailand, from August 15 - September 4. All classes and other daily activities will be held at the hotel complex. Recreational facilities of the hotel, such as swimming pools, tennis courts, jogging track, health club, etc., will be available to participants.
Teaching Method
Teaching methods for the SEP program are as diverse as the nature of management itself. Formal lectures and presentations certainly are used. Films, exercises, and plenary reporting may also accompany some sessions. More frequently, SEP participants will be asked to review case studies of actual company situations. Group discussion of these cases is a critical activity, for most management decisions typically are made in groups. Consequently, small discussion groups will meet regularly in the evening during this three-week session.
Testimonials
Teaching methods for the SEP program are as diverse as the nature of management itself. Formal lectures and presentations certainly are used. Films, exercises, and plenary reporting may also accompany some sessions. More frequently, SEP participants will be asked to review case studies of actual company situations. Group discussion of these cases is a critical activity, for most management decisions typically are made in groups. Consequently, small discussion groups will meet regularly in the evening during this three-week session.
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Mr. Kovit Kantapasara (SEP-14, Class of 2000)
Country Executive, General Electric International Operation Co., Inc.
"Sasin 3-week residential program gave me an invaluable experience as well as long-lasting and memorable friendships with my classmates. The SEP curriculum provides just the right balance of theoretical and practical aspects of business management and leadership. It was the best and most productive
three weeks I have ever spent in any training." |
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Mr. Chansin Treenuchagron (SEP-20, Class of 2006)
Executive Vice President, IRPC Public Co., Ltd.
"Attending Sasin three week Senior Executive Program (SEP) taught by excellent professors and run by efficient staff at Dusit Thani Hua-Hin, about 200 km. from Bangkok, makes me feel like I'm studying at Kellogg School or Wharton School in the US with friends who are executives from various Thai and international companies. Gaining knowledge from the class lectures, cases and discussions is an invaluable experience to me. Sasin SEP is the best top-class senior executive program available in Southeast Asia region!" |
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Mr. Kanet Buranasin (SEP-22, Class of 2008)
Senior Vice President, Bangkok Bank Public Co., Ltd.
“Sasin has put together many interesting subjects into the 3-week SEP. Value of SEP came from diversification of thought shared by participants from many different area of experience and, more importantly, most professors have such great abilities to share their views in much different perspective and significantly able to explain such complex material (which normally would take months or years to understand) to participants with different background within a short period of time. I strongly recommend the mid-career candidate to get participate in the SEP program if possible.” |
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Mr. Vichien Usanachote (SEP-23, Class of 2009)
Senior Executive Vice President, The Bangchak Petroleum Public Co., Ltd.
“The SEP curriculum has broadened my knowledge in many aspects which has helped me to better assess the various experiences of my career, especially the essential quality of leadership. SEP provides essential theoretical and practical aspects of business management in this fast changing world.” |
Fee & Payment
The fee for SEP is Baht 519,000 (US$14,000 approx.) and covers tuition, books and supplies, accommodation, meals, and all other arranged activities.
Twenty percent of the fee (Baht 103,800) (US$ 2,800 approx.) must accompany the application and is non-refundable. This amount, however, will be returned if the applicant is not accepted. The remainder of the fee is due as indicated in the approval letter. When a cancellation is received, the application will be deferred to the next program only. All cancellations must be in writing from the sponsor. Applications must be received no later than three weeks before the start of the program.
Registration fee is corporate income tax deductible under the Royal Decree issued under the Revenue Code Governing
Exemption of Taxes and Duties (No. 437) B.E. 2548 (2005).
- Payment
Registration fee can be made with a crossed cheque payable to Sasin or money transferred to The Siam Commercial
Bank Public Co., Ltd., Siam Square Branch, Savings Deposit Account No. 038-204-022-1 for Sasin Graduate Institute of Business Administration. Please fax pay-in-slip to 0-2216-1314.
- Cancellation Policy
When a cancellation is received, the application will be deferred to the next program only. All cancellations must be received in writing from the sponsor.
Sasin reserves the right to cancel any scheduled courses due to low registrations, or for any other reason, without financial obligation. Should that become necessary, Sasin will notify registrants at least one week prior to the start day.
Apply Online
The Application Form can be completed and submitted online or may be downloaded here (the downloaded application may be returned by email, fax, or mail).
Contact Us
Sasin Executive Education Center
Sasa Patasala Building, 10th Floor, Phyathai Road, Bangkok 10330, Thailand
Tel: (66) 0 2218 4004-8 Ext. 164-167
Fax: (66) 0 2216 1314
E-mail: ExecEd@sasin.edu
Map: Location Map
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