Focus on Strategic Concerns
The strategic concerns of managers are covered in the courses on Leadership and Organizational Change and Strategic Impact of Information Technology. These courses help managers recognize the uniqueness of relationships between the information technology and the human factors in the organization.
Leadership and Organizational Change
Understanding of the dynamics and influence of individual, group, and organizational behaviors
Motives relevant to behavior in organizations, and development of incentives to improve employees' job satisfaction
Measures of employee performance
Strategies to deal with conflict and the art and science of negotiation
Organization development and modern approaches to the management of change
Cultural context of organization behavior for international managers
Environmental and technological impact on organization structure and design
Strategic Impact of Information Technology
Management implications of using information technology for process improvement and process innovation
Managing customer relationships and optimizing supplier-based relationships
Role of information technology in changing the capabilities of an organization and achieving competitive advantage
Case studies to highlight the contextual issues
Focus on Effectiveness
Because of their importance in business today, these three courses are devoted to enhance the effectiveness of managers.
The state-of-the-art practice of Marketing Product and Process Innovation examines the enterprise from the point of view of the consumer on its products or services, both domestic and foreign.
Corporate Financial Decisions considers the firm as an economic entity, and looks at its value with respect to external capital markets, lenders, stockholders, and international currencies.
For the course on Global Economic Environment, national economic policies, both domestic and international, are studied as they relate to managerial action.
Marketing Product and Process Innovation
Examination of the marketing environment, analysis of market opportunities, customer profiles, industry/competitor profiles, demand estimates and forecasts
Marketing and contemporary change
Marketing program planning and design, communications, channels of distribution, pricing decision, product/service concepts
Relationships between business strategies and marketing program decisions
Corporate Financial Decisions
Evaluation of investment alternatives
Risk hedging through the use of currently available financial instruments
Use of major financial tools; capital budgeting, cash flow and capital structure analysis to obtain efficient financial management
Derivative securities and risk management
Understanding of mergers, acquisitions, leveraged buy outs, and other recent developments in the financial market
Global Economic Environment
Evaluation of the impact of economic development on the operation of the firm
Integration of the economic behavior of customers and the economic policies of both local and foreign governments into business policies formation
Decision making and planning under evolving economic conditions
Focus on Perspectives
The Strategic Management course brings together the internal and external perspectives and integrates them from the general manager's point of view. This is necessary because the general manager ultimately is responsible for positioning the firm in its environment in a way that is compatible with the organization's resources while simultaneously achieving the company's established goals.
Strategic Management
Definition and major elements of strategic management
Role and process of internal appraisal, analysis of management and functions, assessment of resources
External appraisal, forecasting of the environment, changing competitive and market dynamics, opportunities and threats
Approaches to strategy formulation, goals, steps, and action plans
Strategic management and executive decision making
Sasin Graduate Institute of Business Administration of Chulalongkorn University
Sasa Patasala Building, Soi Chula 12, Phyathai Road, Bangkok 10330, Thailand
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