What Is Your Strategy—and Why Do You Need to Reinvent It?
A Strange New Economic World—Where the Old Rules No Longer Apply!
The Current Global Economic Outlook: What is Changing, and Why It is Changing
Why Old Strategies Usually Fail in New Situations
Session 2:
Strategic Reinvention: Key Issues
First: How Well Do You Understand Your Current Strategy?
- Undertake a critical analysis of what you are now doing: what current assets are being used, and which ones are under-utilized (including personnel)?
Second: Know the Metrics!
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What markers indicate that your current approach is wrong—and are they the appropriate ones? And what metrics are necessary to correctly gauge strategic success—that is, are you keeping score correctly?
Third: Focus, Focus, Focus on the Customer!
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What is the relationship between your new strategy and your target customer? Do you know who this is? Does the customer realize that you know? Are you truly serving this customer?
Fourth, Stimulate Innovative Thinking in Your Organization!
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Examine and revise as necessary the structural and behavioral factors that can produce innovative out-of-the-box solutions in your firm.
Session 3:
Case Analysis
Case: to-be-announced
Small group discussion and case preparation
Group case presentations and plenary discussion
Session 4:
Reinvention Hurdles: What They Are… and How to Jump Them
Change Management and Strategic Re-Invention
Leadership and Management Issues in Strategic Reinvention
Change from Within or Change via External Resources: Re-tooling or New Equipment-- Which Way to Go?
DAY 2: Friday, June 18, 2010
Session 1:
The Reinvention Model: Strategy-Structure-Process Paradigm
The Primary Variables: Why Strategic Alignment is Critical
Strategy First—Then Structure and Process
Examples: Successes… and Failures (What Worked, What Didn’t)
Session 2:
Organizational “Culture”: People, Processes… and Values
Major Elements of Organizational Culture
“Sociability” vs. “Solidarity”—or Task and Relationship
Managing People and Strategic Execution Excellence
Session 3:
Case Analysis
Case: to-be-announced
Session 4:
Strategic Reinvention: A Framework for Future Action
How to Get Started
Planning to Change
Where Do We Go From Here?
Sasin Graduate Institute of Business Administration of Chulalongkorn University
Sasa Patasala Building, Soi Chula 12, Phyathai Road, Bangkok 10330, Thailand
Email: webmaster@sasin.edu
