Formal coursework is only part of the student's education. Students are required to attend seminars in which faculty members and outside speakers present and discuss their current research. These activities provide students with opportunities to learn about the most current areas of marketing. In addition, students are expected to present their current research during a Ph.D. student seminar normally held in the first and third year.
Students may be asked to take additional graduate-level courses in economics and mathematics based on their background and research objectives.
Core
Advanced Microeconomics Part 1
Advanced Macroeconomics Part 1
Mathematical Methods of Economic Theory
Econometrics Part 1
Required
Advanced Marketing Topics
Advanced Microeconomics Part 2
Applied Multivariate Statistics
Classics in Marketing Literature
Consumer Information Processing and Judgment
Data Analysis: Experiments and the Analysis of Variance
Econometrics Part 2
Postmodern Consumer Research
Pro-Seminar Overview of Marketing Research
Quantitative Models in Marketing
Topics in Marketing Strategy
Electives
Advertising Strategies
Applied Qualitative Methods
Culture, Consumption and Marketing
International Marketing Channels
International Marketing
Introduction of New Products and Services
Introduction to Qualitative Research Methods
Introduction to Research Methods
Marketing Strategy
Services Marketing and Management
Sales Promotion and Retailer Behavior
Sales Force Management
Technology Marketing
Sasin Graduate Institute of Business Administration of Chulalongkorn University
Sasa Patasala Building, Soi Chula 12, Phyathai Road, Bangkok 10330, Thailand
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