Marketing Major

The Marketing Program is interdisciplinary.  No specific background is required for admission into the program, but applicants should have developed a serious interest in marketing or one of its closely allied underlying disciplines.  A previous master’s degree is not required.  The program seeks full-time students with a commitment to academic excellence and the desire to become leading scholars in the field of marketing.

Program of Study
The first year of the program will take place at Sasin, and will be followed by a Preliminary Qualifying Examination.  Those students who have successfully completed all Year 1 requirements, including the Preliminary Qualifying Examination, will proceed to Year 2 at Kellogg.

During Year 2, a minimum of 36 credits of coursework will be completed at Kellogg.  Students will then be required to successfully complete a written Area Comprehensive Examination upon their return to Sasin.  By the end of the second year students should have developed a broad background in marketing which serves as the foundation for specific research interests and future teaching.

During the third year candidates will concentrate less on coursework and more on their specific research interests.  They are expected to work closely with one or two faculty members to develop the student's dissertation research which is the most crucial aspect of the program.

Marketing Curriculum
Marketing - Sample Study Plan