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Marketing - Sample Study Plan

Please note this is an illustrative study plan and that course scheduling (and quarter dates) may vary from year to year.

Year 1 (Study at Sasin)
Quarter 1
  • Mathematical Methods of Economic Theory
  • Data Analysis
  • Major Elective
Quarter 2
  • Advanced Microeconomics Part 1
  • Advanced Macroeconomics Part 1
  • Econometrics Part 1
  • Major Elective
Quarter 3
  • Advanced Microeconomics Part 2
  • Econometrics Part 2
  • Topics in Marketing
  • Major Elective
Quarter 4
  • Quantitative Models in Marketing
  • Postmodern Consumer Research
  • Major Elective
Summer Quarter

Independent Study

Preliminary Qualifying Examination:
A student must successfully complete this examination at the end of Year 1 at Sasin before being permitted to advance to the Kellogg Year (Year 2). The Preliminary Qualifying examination will be scheduled around the end of the third or fourth quarter of the first year.

First Year Summer Research Paper:
Students are expected to engage in research activities continuously. A research paper must be completed during the Summer Quarter of the first year and must be presented at a Tiffin Meeting. Research must be supervised by an individual faculty advisor at Sasin.

Year 2 (Study at Kellogg)
Fall
  • Pro-Seminar Overview of Marketing Research
  • Classics in Marketing Literature
  • Major Elective
Winter
  • Consumer Information Processing and Judgment
  • Major Elective
  • Major Elective
Spring
  • Advanced Marketing Topics
  • Applied Multivariate Statistics
  • Major Elective
Major Area Comprehensive Examination:
A student must successfully complete the marketing area examination at the end of Year 2 prior to returning to Sasin.

Second-Year Evaluation:

The Head of the Ph.D. Program and the Ph.D. Program Committee shall meet at the end of the second year of study and perform a comprehensive evaluation of every second-year Ph.D. student, taking into account examination performance, the research paper, and coursework grades.  Students with satisfactory evaluations are expected to begin the dissertation process upon returning to Sasin.


Year 3 (Study at Sasin)
  • Dissertation Work--Research Study and/or Independent Study
  • Attend Finance Seminars and Discussion Sessions
  • Present Seminar of Dissertation Research at Tiffin Luncheon
  • Dissertation Proposal/Qualifying Exam: The student must submit a written dissertation proposal and pass the Oral Qualifying Examination prior to being admitted into candidacy and entering Year 4 of the program.
Year 4 (Study at Sasin)
  • Dissertation Work - Research Study
  • Attend Finance Seminars and Discussion Sessions
  • Present Dissertation Research at Tiffin Luncheon
  • Submission of Dissertation
  • Dissertation Defense/Final Examination
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