Vision and Mission:

SJC has served as a bridge between the Mekong region countries and Japan in order to enhance the connectivity of each country at business and academic levels. With its strategic location in the heart of the Greater Mekong Sub-region (GMS), SJC enlightens Thailand’s rich culture and custom as well as “Thainess” to Japanese business people and academics through various activities.


Through these activities, SJC has served as a platform for academics and business groups to develop connectivity between ASEAN and Japan.


SJC has 3 core domains:

  • Knowledge creation(Research): Interviews and discuss with top managers of major corporations in order to gain knowledge, insight and experience on business in Thailand. SJC and NNA, a leading Japanese business newspaper, publish monthly articles by interviewing top management of leading companies. These interviews show key factors to be successful in Thailand and the ASEAN markets and the weak points of Japanese companies, such as frequent job rotation.
  • Knowledge sharing (Education): Shares our knowledge with students and business persons in Thailand and Japan through a number of lectures and internship programs.
  • Knowledge practice (Consulting):  Provides consulting services for Japanese companies. Feasibility studies, researches on market size, restructure personal evaluation system, strategy planning are among our area of specialty.


SJC’s key activities in 2014-2016:

 SJC achivement 1SJC achivement 2 SJC achivement 3SJC achivement 4 Nikkei PPSmart PP





 Our network:


nikkei            logo Nikkei BP            logo-sekisui

 CDI logo2       Mekong logo   

 logo_mandom                                 laos japan logo 12                  

logo JMAC 12              hdr_img_siteID       logo shinki



Greetings from Director of Sasin Japan Center 

Thailand is one of the most important partners of Japan. Also for Thailand, Japan has been the largest foreign investor. In fact, Japanese Chambers of Commerce (JCC) Bangkok is the 2nd largest overseas JCC office following JCC Shanghai in terms of the number of corporate members. The importance of such a mutual beneficial relationship between Thai and Japan is even more increasing since the regional integration has become to visible with the AEC 2015.

Furthermore, it is even more critical for business person and government officials for both countries to understand the dynamism of the Greater Mekong Sub-region (GMS) initiative which was launched by the Asian Development Bank (ADB) in 1992 in order to promote regional integration and development of the area through enforcing economic relations in the region.

In order to support various issues faced by practitioners in many industries and institutes, Sasin Japan Center (SJC) was established with strong supports from over thirty corporations as a part of Sasin Graduate Institute of Business Administration of Chulalongkorn University in 2009. SJC provides not only solutions for business problems but also opportunities for private and government sectors professionals to exchange their knowledge and experience through seminar and symposium. In addition, SJC strives to bridge between Thai and Japanese communities for the purpose of the development of Thailand and region. 

I am looking forward to various collaborations with you all.











Dr. Takamasa Fujioka,

Director of Sasin Japan Center