Sasin Journal of Management: Volume 1, Number 1, 1995 Gerard Adams:
Perspectives on Economic Development in East Asia: The East Asian Development Ladder

conomists held out limited hope for raising incomes in the third world but history has proved them wrong. East Asia, as an example, is the envoy of the rest of the world. Progress in the more advanced countries of the region pulls along the more backward countries as their respective comparative advantage changes. The critical issue is linkages, which involve transferring of knowledge and technology as well as opening of consumer markets.

na_sjmAlvin H. Carley:
Derivative Instruments: Uses, Benefits, Risks and Control

This article about derivative instruments commences with definitions and illustrations of the four basic derivatives: forward contracts, futures contracts, options and swaps. It then ventures into the world of customized or other entities having gotten into significant trouble by using these financial instruments. The conditions, which created the problems for these entities, are discussed briefly.

Risk considerations, control and the availability of accounting and financial reporting guidance in this complex area of financial instruments are discussed. The entire matter of financial instruments, especially considering the global financial and business markets, has developed too rapidly for the accounting standard setters to keep up with it.

na_sjmR. Susan Ellis:
The Art of Increasing Client Satisfaction through Modification of the Contract

Building customer satisfaction in the service arena, particularly for highly intangible services, can be challenging. The concept of a service provider changing the financial arrangements with a client to include an outcome-based (that is, a performance-based) component is proposed as a potential means of both improving customer satisfaction and assisting in creating a competitive advantage over other similar service providers.

na_sjmDipak C. Jain and Suvit Maesincee:
Diffusion of Innovations in Thailand: Role of Infrastructure and Communication

A comprehensive framework that incorporates infrastructure and communication influences is developed analyzing the diffusion processes of five consumers in Thailand. The model parameters are estimated using the non-linear least square procedure. On the basic of the empirical findings, managerial implications are derived and discussed to provide insights into: 1) the role of mass and interpersonal communications in determining the pattern of diffusion of innovations; 2) the role of the infrastructure factors in determining the rate of diffusion of innovations; and 3) the relationship between diffusion parameters and country-specific characteristics. These insights may serve as guidelines for private firms in formulating effective marketing strategies for introducing new products into the Thai market. They may also help the state in formulating effective infrastructure development strategy for stimulating economic growth and prosperity.

na_sjmJared N. Preston and Margarat A. Neale:
Negotiating Cross-Culturally: The Role of Relationships and Differences in Creating and Claiming Value in Negotiation

As markets become more global, the opportunity of cross-cultural negotiations increases. However, cross-cultural negotiations offer both potential benefits for creating value as well as considerable difficulties in realizing differences in preferences and priorities. We examine the impact of these differences and factors such as relationships, the self-fulfilling prophecy, and stereotypes as they influence negotiators’ ability to create value.

na_sjmCase Study: Sahaviriya OA Group of Companies
(Awarded Marketing Case in the Asian Business Case Writing Competition 1995)

Being with the Sahaviriya OA Group of Companies (SVOA) since the beginning, Jack Min Chun Hu, the President and Corporate Executive Director, has enjoyed the success of SVOA over the past decade. The Far Eastern Economic Review in cooperation with Money & Banking Magazine honored SVOA as one of the ten most outstanding companies in Thailand. SVOA was ranked #10 and was one of only two firms in the technology industry represented at the conference.

na_sjmSJM Interview : Pol.Lt. Col. Dr. Taksin Shinawatra
On February 27, 1995, Police Lieutenant Colonel Dr. Taksin Shinawatra, formerly Chairman of the Board of Shinawatra Computer and Communications Group and currently Deputy Prime Minister of Thailand, granted an in interview to SJM, during which he openly expressed his views on Thailand’s current status in the areas of business, politics, education, and leadership. The following is an edited, translated version of the thoughts he so generously shared in response to the questions put forth by the SJM team.