Sasin Journal of Management: Volume 14, Number 1, 2008


Sasin Journal of Management: Volume 14, Number 1, 2008

Dr. John A. Brierley, Senior Lecturer in Accounting and Finance, The University of Sheffield Management School, UK.

The Application of Product Costs in Pricing in British Manufacturing Industry

This paper uses a questionnaire to identify which types of product cost are used in pricing decisions, and interviews to assess how product costs are used in pricing decisions. The results indicate that operating units using cost-plus pricing use product costs to assist in determining selling prices, but consider market-based factors by adjusting the cost-plus price for these factors. Operating units that use the market to price products, use product costs to calculate the contribution or profit / loss on product sales. Although product costs are generally used in pricing decisions, the extent to which they are used is dependent on the extent to which the market influences prices.

Dr. Allan Chang, Senior Lecturer, School of Business, Swinburne University of Technology, Malaysia

A Survey Examining the Perceptions of CEOs on Corporate Governance Practices in Malaysia

This paper discusses the findings from interviews with CEOs of Malaysian PLCs. These interviews were designed to document the views of Malaysian CEOs on the standards of corporate governance in Malaysia with a view to suggest reforms.  Thirteen CEOs of PLCs were interviewed to achieve this purpose and these were carried out between 2002 and 2004. A broad spectrum of topics were discussed and this includes the Malaysian legal framework and the issue of enforcement, prevalence of selective prosecution, the effectiveness of the recently introduced Code of Corporate Governance, the prevalence of family dominated companies, protection of minority shareholders, management integrity, and reluctance to change.  The interviews also brought to light a number of corporate governance practices in Malaysia covering areas such as board structure and practices i.e. the role of non-executive directors and the issue of board independence, duality structure of CEO and Chairman of the board of directors, the impact of concentrated ownership, and the role of audit committees, institutional investors and banks in corporate governance.  The findings of this study indicate that the standard of corporate governance in Malaysia fell short of expectations especially in terms of minority protection and legal enforcement.  A complex multitude of factors contributed to these shortcomings.

Nathasit Gerdsri Ph.D., full-time faculty at College of Management, Mahidol University, Bangkok, Sasawat Dansamasatid, organization development manager of SCG Building Materials Co., Ltd., Siam Cement Group, Bangkok

Applying Technology Roadmapping to Drive the Strategic Medium-term Plan into Action: Lessons from the SCG Building Material Co.

This paper presents the technology roadmapping (TRM) approach implemented at SCG Building Materials Co., Ltd., Thailand’s largest manufacturer of building products and a leader in the ASEAN region. By applying the TRM process, the company aims to create a better integration between business and technology strategy as well as a seamless linkage between the company’s strategic medium-term plan and annual action plan. The results guide the company to plan and manage its innovation and new product development activities by using a cross-functional approach. The success of these endeavors strategically supports the company for its mission to provide the “better solutions of future home concepts to customers”. In this paper, the first two sections briefly cover the fundamental concepts of TRM. The latter sections elaborate on how the company customizes the TRM implementation approach and adopts it as a part of the company’s ongoing business process.

Dr. Arindam Gupta is a professor and head; Debashis Kundu is a research scholar at the Department of Commerce with Farm Management, Vidyasagar University, India

Reverse Merger of ICICI with ICICI Bank – An Indian Case Study

ICICI Ltd. which merged in 2002 with ICICI Bank made the latter a “financial conglomerate” and India’s first “universal bank”. A critical analysis of the reasons behind, immediate fallout and consequent implications of this “concentric” merger proves to be exceptional. Post-merger net profit, EPS and other performance measures exhibit favorable synergic effect.

Prof. Jamal Khan is a senior faculty member; Dr. Wayne Soverall is a faculty member of the Department of Management Studies, University of the West Indies, Cave Hill Campus, Barbados, West Indies

Emerging Public-Corporate Governance Relationships in the Caribbean

This conceptual paper argues that corporate governance can learn from public governance as the dialectical interplay between democratic government reforms and public management practices reinforce the underlying principles that are the driving forces behind the emergent calls of citizens and other stakeholders for more responsive governance. The concept of public governance as a set of negotiated relationships between public and corporate actors as well as other stakeholders point to the need for greater attention from academics, policymakers, and practitioners in relation to reconsidering its meaning, dimensions, and practical applications. Public management reforms were based for the most part on corporate and financial practices as a means of transforming the public sector into an entity that paid greater attention to effectiveness, efficiency, and customer service delivery. However, governments now realize that these reform dimensions need to be supplemented by more practical applications of the underlying principles of accountability, transparency and participation.

Citizens are demanding more accountability, transparency, and social responsibility from public personnel who are in positions of public authority and therefore are expected to demonstrate integrity and professionalism that enhances government’s legitimacy and public trust. The preoccupation with economic rationalism and the privatization of public goods had overshadowed these fundamental elements of public governance practice. However, the recent increase in corporate scandals across the globe intensified public scrutiny and provided an opportunity to reassess the public-corporate governance relationship with a view to shared experiences and applying some of the lessons learn.

Gurmeet Singh is a Senior Lecturer, Rafia Naz is a faculty member, and Raghuvar Dutt Pathak is a Professor at the School of Management & Public Administration, Faculty of Business and Economics, The University of The South Pacific, Fiji

Development Process of SME Internationalization in Samoa: Barriers and Performance

The objective of this research paper is to investigate the barriers encumbering the internationalization process of SMEs in Samoa. Structured questionnaires were used to collect data from 78 SMEs. This research is a noteworthy exploration of the obstacles affecting the performance of SMEs in Samoa. The research that has been conducted in the past was mostly confined to Asian countries, with very little in the area of SME internationalization and its impediments.  Therefore, this research seeks to bring to the attention of policymakers the major obstructions and how these can be overcome and should set the impetus for further research in this area.

Martin Spraggon, Ph.D. is an Assistant Professor of Strategy and Management and Virginia Bodolica, Ph.D. is an Assistant Professor at the School of Business and Management, The American University of Sharjah, United Arab Emirates

Understanding Successful Innovation through Different Theoretical Lenses: The Case of Institutional, Resource-based and Social Capital / Network Perspectives

One of the prescriptions for success for a given company in today’s rapidly changing business environments is its capacity to innovate. Many studies have already used a single theory to explain successful innovation, but only a few researchers have compared several perspectives and placed firms’ innovativeness within a broader multi-theoretical framework. In this paper, we shed more explanatory light on the process of successful innovation using institutional, resource-based and social capital / network perspectives. In our discussion of this phenomenon through different theoretical lenses, we build a model that conceptualizes the generation of three types of innovations: ‘society-driven innovation’, ‘innovation from within’, and ‘permeable innovation’. Priorities for future research include the extension of our work both empirically, with tests on samples of innovative firms, and theoretically, with explanatory variables drawn from other well known theories.