Sasin Journal of Management – 2009 Special Edition


Sasin Journal of Management – 2009 Special Edition

The Post Publishing Plc.

Professor Dr. Suvit Maesincee

This paper uses a questionnaire to identify which types of product cost are used in pricing decisions, and interviews to assess how product costs are used in pricing decisions. The results indicate that operating units using cost-plus pricing use product costs to assist in determining selling prices, but consider market-based factors by adjusting the cost-plus price for these factors. Operating units that use the market to price products, use product costs to calculate the contribution or profit / loss on product sales. Although product costs are generally used in pricing decisions, the extent to which they are used is dependent on the extent to which the market influences prices.

Sasin Institute for Global Affairs (SIGA), under Sasin Graduate Institute of Business Administration of Chulalongkorn University, has launched the 2009 Special Edition of its Sasin Journal of Management (SJM) with the theme: ‘Global Imbalance’.

Sasin Director Professor Toemsakdi Krishnamra stated in the 3rd page of the journal that; “There is no denying that globalization is not just a word but a reality. Like the HIV virus, which originated in the Congo and spread from the apes to human being in every corner of the earth, a financial crisis in one part of the world can have far-reaching consequences. At the same time, management practice on an international scale must take into account diverse ethnicity, culture, traditions, religions, political beliefs and forms of government. These factors have a direct impact on business, on ways of running businesses, and on the practice of management.”

This 100-page journal is edited by Professor Dr. Suvit Maesincee, the Director of SIGA. It features ‘Global Imbalance’ as the theme. This SJM 2009 Special Edition addresses the global issues through leaders’ perspectives. Highlight stories are Global Imbalance: The Crisis of the Century by Privy Councilor Professor Kasem Wattanachai, The Coming of Creative Capitalism by Professor Dr. Dipak Jain, Royal Initiatives in the Global Context by M.R. Disnadda Diskul, and The Stream of Crises and Thailand’s Position in the Future by Dr. Piyasvasti Amranand, Dr. Ampon Kittiampon, Dr. Supavud Saicheua.

“We cannot afford to ignore the global imbalance, which has caused so many crises, including the food price, energy and the ongoing financial predicaments. There will be other crises, happening more frequently and on a larger scale; in fact, a whole stream of crises is coming,” Professor Suvit wrote in the ‘From the Editor’ page.

Sasin Institute for Global Affairs (SIGA)
Tel: +66 (0) 2 218 4001 ext 153
Fax: +66 (0) 2 611 8952