Assistant Professor Chaipong Pongpanich, Ph.D.

  • Director, Sasin Management Consulting
  • Member, Sasin Administrative Committee
  • Member, Sasin Research Committee
  • Member, Sasabhumi International Learning Center (SILC) Initiatives Committee
  • Faculty, Operation Management

Dr. Chaipong is the director of Research and Management Consulting Center (Sasin Management Consulting, SMC). His expertise centers around the areas of strategy and operations. With over fifteen years of consulting experience, combined with his academic activities, Dr. Chaipong has engaged in numerous consulting services for both public and private organizations, including National Economic and Social Development Board (NESDB), Ministry of Industry, Ministry of Commerce, Ministry of Tourism and Sports, Tourism Authority of Thailand, Board of Investment, Japan International Cooperation Agency (JICA), PTT Group, Industrial Estate Authority of Thailand, State Railway of Thailand, Sekisui Chemical, Misumi, Okamura, SCG Group, and Bangkok Airways, etc. In addition, he has conducted executive training and workshops for several organizations across industries in Thailand, such as Thaibev, PTTGC, Ekachai Distribution, Pruksa Real Estate, Siam City Cement, Bumrungrad Hospital, Tokyo Gas and Tokyo Marine etc. Prior to joining Sasin, Dr. Chaipong worked at McKinsey & Company and University of Cambridge. He has worked extensively in China, Japan, United Kingdom, and Southeast Asia.

Strategy formulation, Supply Chain Management, Operations Management

Academic Collaboration

  • Visiting Professor (2014-16): Graduate School of Business Science, University of Tsukuba, Japan
  • Visiting Scholar (2012): Institute for Manufacturing, University of Cambridge, UK
  • Visiting Scholar (2009): School of Management, Rikkyo University, Japan
  • Visiting Scholar (2005): Kellogg School of Management, Northwestern University, USA

Selected Publications:

  • “Demographic Disruption: Get Your Company Ready for the Future”, Woongboonsin, K., P. Wongboonsin and C. Pongpanich, Thailand Research Fund (TRF), 2016.
  • “Unlocking supply chain disruption risk within the Thai beverage industry”, Tse, Y., K. Tan, R. Matthews, Y. Sato and C. Pongpanich, Industrial Management and Data System, Vol 116, No. 1, 2016.
  • “Highland Agricultural Development in the Royal Project Foundation in Thailand: A Model Case for the Social Inclusive Approach”, Pongpanich, C. and T. Fujioka, paper presented in World Food Policy Conference, Bangkok, 2015.
  • “Business Plan Cookbook: A Recipe for New Business”, Boonthanorm, N. and C. Pongpanich, Post Publishing, 2014.
  • “Servitization Decision-Making Framework for Thai Manufacturing Companies”, Lertsakthanakun, J., N. Thawesaengskulthai and C. Pongpanich, International Journal of Business Management, Vol. 7, No. 12, Pg 147- 158, 2012.
  • “Japanese Industry and Thai Business” (in Japanese), Fujioka T., C. Pongpanich and T. Seki, Doyukan Publishing, Pg 251, 2012.
  • “Introduction to MICE industry”, Pongpanich, C. and N. Leelamanit, Thailand Convention and Exhibition Bureau, Pg 313, 2012.
  • “Site Selection in the Supply Chain”, Shi, Y. and C. Pongpanich, The Handbook of Technology Management, Vol. II: Supply Chain Management, Marketing and Advertising, and Global Management, ed. Bidgoli H., Wiley, 2010.
  • “Educator insight on simulations and games: a comparative study between business schools in Thailand and the UK”, Pongpanich, C. , T. Krabuanrat, and K. Tan, On the Horizon, Volume 17, No.4, Pg 323-329, 2009
  • “Organizational Alchemy: Strategic Moves toward Organizational Change Management”, Siliwallop, T. and C. Pongpanich, Post Publishing, 2009.
  • “Enhancing the Competitiveness of Thai Fruit Exports: An Empirical Study in China”, Pongpanich, C. and P. Phitya-Isarakul, Contemporary Management Research, Vol. 4, No. 1, Pg 15-28, 2008.
  • “Improving the Supply Chain Supporting the Export of Fresh Fruits in Thailand”, Pongpanich, C., Sasin Journal of Management, Vol. 13, No.2, Pg 83-91, 2007.
  • “Branding Project: Thai Produce and Grains”, Pongpanich, C. and P. Phitya-Isarakul, National Research council of Thailand, August, 2005.
  • “Strategies and Action Plans to Enhance Competitiveness of Thailand”, Pongpanich, C., P. Limlomwongse,, Competitiveness Management Unit, National Economics and Social Development Board, June, 2004.
  • “Thailand Competitiveness Enhancement Study” (in cooperation with Prof. Michael Porter’s of Harvard University), Parniangtong, S., P. Limpaphyom, C. Pongpanich,, National Economics and Social Development Board, August, 2003.
  • “Examining R&D Management under Public and Private Enterprises: an empirical study in Thailand”, Pongpanich, C., S. Parniangtong and P. Phitya-Isarakul, the 12th international conference, International Association of Management of Technology, 2003.
  • “Manufacturing Location Decisions: Choosing the right location for international manufacturing facilities”, Pongpanich, C., Institute for Manufacturing, University of Cambridge, 2000.

Extra Curricula

  • Cambridge Thai Foundation: committee (2010-present)
  • Royal Project Foundation: advisor (2008-14)
  • Cambridge Society (Thailand): vice chairman (2007-11)
  • National Science and Technology Development Agency (NSTDA): committee, cluster development (2004-08)
  • National Economic and Social Development Board (NESDB): program officer, competitiveness management unit, (2003-04, 2007)
  • Thailand Society of Automotive Engineering (TSAE): committee (2003-05)


  • Ph.D. (Manufacturing & Management), University of Cambridge, UK
              – Cambridge Thai Foundation and Cambridge Overseas Trust scholar
              – Overseas Research Students (ORS) award
  • M.Eng (Production) Kyushu Institute of Technology, JAPAN
              – Japanese Ministry of Education (Monbusho) scholar
  • B.Eng. (First class honors, gold medal), Chulalongkorn University, THAILAND