Ian Fenwick, Ph.D.

  • Faculty, Marketing
  • Member, Administrative Committee
  • Member, Curriculum Development Committee
  • Professor Emeritus & University Scholar, Schulich School of Business, Toronto
  • Goodwill Ambassador Chiang Mai Creative City


Professor Emeritus, Schulich School of Business;  Senior Scholar, York University: Founding Partner, digiAindra co ltd; Goodwill Ambassador, Chiangmai Creative City


Digital marketing, brand creation and development, idea generation.

Selected Publications:

  • DigiMarketing: The Essential Guide to Digital Marketing and the New Media  Wiley & Son, 2007.
  • Co-edited Consumer Behavior for Marketing Managers,
  • Publications in Journal of Marketing Research, Journal of Marketing Research Society, Journal of Advertising Research, Public Opinion Quarterly, The American Statistician, etc.


  • Has led public and private executive seminars in North America, Asia, and Europe. Born in England, Dr. Fenwick has taught at universities and in businesses in Canada, China, England, Germany, Hong Kong, Korea, Malaysia, Poland, Thailand, and the USA.
  • For more information see About.Me


Holds a BA (Hons) First Class in Economics & Sociology from Durham University, and a Ph.D. from the University of London.