Pattarawan Prasarnphanich, Ph.D.








  • Faculty, Management Information Systems
  • Member, Research Committee
  • Member, Student Affairs Committee
  • Member, Information Technology Committee
  • Member, Operations & Technology Faculty Group


  • Research: Knowledge Management, Collaboration Technology, Electronic Commerce
  • Teaching: Management of Information Systems, Information Systems Strategy, Systems Analysis and Design, Business Statistics

Selected Publications:

Journal Articles:

  • Towards a Better Understanding of System Analysts’ Tacit Knowledge: A Mixed Method Approach (with B. Janz and J. Patel), Information Technology & People (29:1), 2016, pp. 69-98.
  • What Makes a Review Voted? An Empirical Investigation of Review Voting in Online Review Systems (with Kevin K.Y. Kuan, Kai-Lung Hui, and Hok-Yin Lai), Journal of the Association for Information Systems (16:1), January 2015, pp. 48-71.
  • Participatory community development: evidence from Thailand (with Krittinee Nuttavuthisit and Pavitra Jindahra), Community Development Journal (50:1), January 2015, pp. 55-70.
  • Organizational Social Media around the GLOBE (with Daniel Schlagwein), Journal of Organizational Computing and Electronic Commerce – Special issue in Social Computing and Social Networks (24:2-3), May 2014.
  • Explaining the Sustainability of Digital Ecosystem based on the Wiki Model Through Critical-Mass Theory (with C. Wagner), IEEE Transactions on Industrial Electronics (58:6), June 2011, pp. 2065-2072. (Lead Article in the Special Issue on Digital Ecosystems and Cyber Engineering)
  • Freedom to Cooperate: Gaining Clarity Into Knowledge Integration in Information Systems Development Teams (with B. Janz), IEEE Transactions on Engineering Management (56: 4), November 2009, pp. 621-635.
  • The Role of Wiki Technology on Altruism in Collaborative Knowledge Creation (with C. Wagner), Journal of Computer Information Systems, Summer 2009, pp. 33-41.
  • Descriptive Case Study of the Use of Nonmonetary and Information Compensation in Thailand (with P. Adithipyangkul), Research and Practice in Human Resource Management (16:2), 2009, pp. 62-80.
  • Does Trust matter to develop Customer Loyalty in Online Business?, International Journal of the Computer, the Internet and Management (15:4), November 2007, pp. 23.1-7.
  • Understanding the Antecedents of Effective Knowledge Management: The Importance of a Knowledge-Centered Culture (with B. Janz), Decision Sciences (34:2), Spring 2003, pp. 351-384.
  • The Hybrid ‘Clicks and Bricks’ Business Model (with M. Gillenson), Communications of the ACM (46:12), December 2003, pp. 178-185.

Conference Proceedings:

  • Cultural Determinants of Organizational Social Media Adoption (with D. Schlagwein), Proceedings of the 19th European Conference on Information Systems (ECIS), 2011, Helsinki, Finland.
  • Creating a Successful Professional Virtual Community: A Sustainable Digital Ecosystem for Idea Sharing (with C. Wagner1, L. Liu, C. Schneider, and H. Chen), Proceedings of 2009 IEEE International Conference on Digital Ecosystems and Technologies, 2009 (awarded a Best Paper Award)
  • Creating Critical Mass in Collaboration Systems: Insights from Wikipedia (with C. Wagner), Proceedings of 2008 IEEE International Conference on Digital Ecosystems and Technologies, 2008 (awarded Best Track Paper Award)
  • eLearning 2.0: Creating a Learner Centered Culture with Weblogs and Wikis (with C. Wagner), Proceedings of the 8thDistance Learning and the Internet Conference, 2007.
  • Innovating Collaborative Content Creation: The Role of Altruism and Wiki Technology (with C. Wagner), Proceedings of the 40th Hawaii International Conference on System Sciences, 2007.
  • Understanding Knowledge Creation, Transfer, and Application: Investigating Cooperative, Autonomous Systems Development Teams (with B. Janz), Proceedings of the 38th Hawaii International Conference on System Sciences, 2005.

Book Chapters:

Data Mining For Business Process Reengineering (with T. Lee, R. Otondo, B. Kim, and E. Nichols Jr.) in ERP & Data Warehousing In Organizations: Issues and Challenges, G. Grant (ed.), IRM Press, Hershey, PA, 2003.


  • Before joining Sasin, Dr. Pattarawan Prasarnphanich was a faculty of Department of Information Systems at City University of Hong Kong.
  • Research Grant: Principal Investigator on “Emergence and Sustainability of a Digital Ecosystem: A Critical Mass Perspective,” Competitive Earmarked Research Grant – Hong Kong Research Grant Council (RGC), 2008, Amount: HK$ 436,810.


  • Ph.D. in Management Information Systems, The University of Memphis, U.S.A.
  • MBA with concentration in Decision Sciences, Virginia Commonwealth University, U.S.A.
  • BS in Statistics with a major in Applied Statistics, Chulalongkorn University, Thailand