Associate Professor Sharad Borle, Ph.D.

  • Faculty, Marketing

Concurrent:

Marketing Research, Marketing Strategy, Data Analysis, Marketing Models, Bayesian Applications in Marketing, New Products Development

Expertise:

Marketing Research, Marketing Strategy, Data Analysis, Marketing Models, Bayesian Applications in Marketing, New Products Development

Courses Taught:

  • New Products (an MBA elective) at the Jones Graduate School of Business, Rice University.
  • Marketing Strategy (an MBA elective) at the Indian School of Business,
    Hyderabad, India
  • Bayesian Applications in Marketing (a PhD course) at the Jones Graduate
    School of Business, Rice University.
  • Data Analysis (a first year MBA core course) at Jones Graduate School of Business, Rice University
  • Marketing Research (a BBA elective course) at Carnegie Mellon University

Selected Publications:

  • Quantitative models of consumer behavior
  • Bayesian econometrics

Other:

  • Sellers, Kimberly, Sharad Borle and Galit Shmueli (2012), “Rejoinder: The COM-Poisson Model for Count Data: A Survey of Methods and Applications”, Applied Stochastic Models in Business and Industry, vol. 28 (2), pp. 128-129
  • Sellers, Kimberly, Sharad Borle and Galit Shmueli (2012), “The COM-Poisson Model for Count Data: A Survey of Methods and Applications”, i, vol. 28 (2), pp. 104-116
  • Singh, Siddharth, Ravi Sen and Sharad Borle (2012), “Open Source Software Success: Measures and Analysis”, Decision Support Systems, vol. 52 (2), pp. 364-374
  • Algesheimer, René, Sharad Borle, Utpal Dholakia and Siddharth Singh (2010), “The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation”, Marketing Science, vol. 29 (4), pp. 756–769
  • Boatwright, Peter, Sharad Borle and Joseph Kadane (2010), “Common Value/Private Value Categories in Online Auctions: A Distinction without a Difference?”, Decision Analysis, 7(1), pp. 86-98 Singh, Siddharth, Sharad Borle and Dipak Jain (2009), “A Generalized Framework for Estimating Customer Lifetime Value When Customer Lifetimes Are Not Observed”, Quantitative Marketing and Economics, 7(2), pp. 181-205 Borle, Sharad, Siddharth Singh and Dipak Jain (2008), “Customer Lifetime Value Measurement”, Management Science, 54(1), pp. 100-112
  • Borle, Sharad, Siddharth Singh and Dipak Jain (2008), “Mesure de la valeur a vie du client”, Recherche et Applications en Marketing, 23(2), pp. 85-102 [This is a re -publication of our article in a French journal] Borle, Sharad, Utpal Dholakia, Siddharth Singh and Robert Westbrook (2007), “The Impact of Survey Participation on Subsequent Behavior: An Empirical Investigation.” Marketing Science, vol. 26 (5), pp. 711-726
  • Kalyanam, Kirthi, Sharad Borle and Peter Boatwright (2007), “Deconstructing Each Item’s Category Contribution.” Marketing Science, vol. 26 (3), pp. 327-341
  • Kadane, Joseph B., Galit Shmueli, Thomas Minka, Sharad Borle and Peter Boatwright (2006), “Conjugate Analysis of the Conway-Maxwell-Poisson Distribution”, Bayesian
    Analysis
    , vol. 1 (2), pp. 363-374
  • Borle, Sharad, Peter Boatwright and Joseph B. Kadane (2006), “The Timing of Bid
    Placement and Extent of Multiple Bidding: An Empirical Investigation Using eBay Online Auctions”, Statistical Science, 21(2), pp. 194-205
  • Borle, Sharad, Peter Boatwright, Joseph B. Kadane, Joseph Nunes & Galit Shmueli (2005), “Effect of Product Assortment Changes on Consumer Retention”,
    Marketing Science,vol. 24 (4), pp. 616–622
  • Shmueli, Galit, Thomas P. Minka, Joseph B. Kadane, Sharad Borle, and Peter Boatwright (2005), “A Useful Distribution for Fitting Discrete Data: Revival of the COM-Poisson”, Journal of the Royal Statistical Society, Series C, vol. 54 (1), pp. 127
    -142. Boatwright, Peter, Sharad Borle and Joseph B. Kadane (2003), “A Model of the Joint Distribution of Purchase Quantity and Timing”, Journal of the American Statistical Association, 98, 564-572
  • Minka, Thomas, Galit Shmueli, Joseph B. Kadane, Sharad Borle and Peter Boatwright
    (2003), “Computing with the COM-Poisson Distribution”, CMU Statistics Department
    Technical Report
    #77

Credentials:

  • 2003 Ph.D. (Marketing), Carnegie Mellon University
  • 2000 M.S. (Marketing), Carnegie Mellon University
  • 1992 M.B.A., XLRI Institute of Management, Jamshedpur, India
  • 1989 B. Tech. (Electronics engineering), Banaras Hindu University, Varanasi, India

Contact:

sborle@rice.edu