- Senior Research Fellow and Visiting Faculty, Marketing
On luxury brand management including:
- “pro Logo: Brands as a factor of success” (2004)
- “Brand Aesthetics: the New Brand Management Frontier” (2011)
- “Luxury Brand Management”, now in its third edition.
- More than 30 years of experience in luxury brand management with iconic brands such as Salvatore Ferragamo, Loewe, Bally, and Clergerie
- Extensive experience in the academic world, having taught luxury brand management at universities around the world