During a recent international webinar for 250 business executives from Morocco and other North African countries, Professor Takamasa Fujioka, Director of Sasin Japan Center, shared the philosophy of Japanese social entrepreneurs and stressed the importance of perspective and frameworks for understanding our complex world. He said that we should have a clear value axis to guide decision-making in the face of rapid environmental change. As the barriers between industries disappear, the lifespan of products and services is diminishing. But while demand for products and services has changed, customers’ core values remain unchanged. Professor Fujioka’s presentation, “Leading a Sustainable Business through SDGs – Considering the Role of Entrepreneurs,” also touched on traditional Japanese business philosophies, drawing similarities to the CSV (creating shared value) concept, and explained their applicability to African businesses. During a panel discussion, Nagoya Ichiyanagi (Sasin EMBA 2019), Managing Director of Shizen International (Thailand), presented his company’s corporate values and history of social contributions. The company is a solar power generator headquartered in Japan that covers Japan, South America, and Southeast Asia. He also presented the attitudes required to do social business. The Association for Overseas Technical Cooperation and Sustainable Partnerships (AOTS) and Sasin Japan Center organized the seminar. AOTS was established in 1959 as an initiative of the Ministry of Economy, Trade, and Industry of Japan to encourage human resource development in developing countries and to promote technical cooperation through training, expert dispatches, and other programs.