Research Topic

Thai Hotels’ Resilience to the Pandemic Disruption: A Business Model Dynamics Analysis This study investigates how Thai hotels adapted their business models in response to the COVID-19 pandemic. Recognizing that event as an extreme and fundamentally “uncertain” type of disruption, it explores the internal capabilities, strategic responses, and contextual factors that enabled organizational resilience in that uncertain demand disruption.  

Profile

Managing Director: Riva Surya Co., Ltd. (Riverside Boutique Hotel, Bangkok, Thailand) Riva Arun Co., Ltd. (Riverside Boutique Hotel, Bangkok, Thailand) Riva Hua Hin Co., Ltd (Seaside Boutique Resort, Hua Hin, Thailand) Executive Director: Chao Phraya Express Boat Co., Ltd. (Waterway Transportation Service, Bangkok, Thailand) Supatra Real Estate Co., Ltd. (Owner of “Tha Maharaj” Riverside Community Mall, Bangkok, Thailand) Highlights: Co-Founder: The Movement Playground (Parkour and Obstacle Training Center, Bangkok, Thailand)