Dr. Pavitra Jindahra is currently Assistant Professor of Marketing at Sasin School of Management, Chulalongkorn University, Bangkok. Her research interests are in the area of quantitative analysis, big data, consumer decision making processes, marketing and public policy, and consumer well-being. Her recent work focuses on consumer healthy choices, consumer well-being in aging society, and consumer response to cultural globalization. She has taught Marketing Analytics, Statistics, and Pricing in the Sasin MBA/EMBA programs and Marketing Models in PhD program. In her consulting practices, Dr. Jindahra helps companies use data analytics to improve marketing decision making. Her client industries include retailing, banking, transportation, and tourism.  

Dr. Jindahra has won the CMO Asia Best Professor in Marketing Award. She received King Anandamahidol Scholarship, Fulbright Scholarship, and William Larimer Mellon Fellowship.  

Dr. Jindahra holds a Ph.D. in Marketing from Carnegie Mellon University, an M.S. in Business Economics from University of California, Los Angeles, an M.B.A. from Massachusetts Institute of Technology, and a B.S. in Accounting from Thammasat University.