- Visiting Faculty, Marketing
- Associate Professor of Marketing, Indian School of Business, Hyderabad and Mohali
- Independent Director, Petronet LNG Limited
- Director, DLabs Incubator Association (ISB’s Incubation, Acceleration & Investment arm)
Indian School of Business, Hyderabad, India | 2011 – Present
- Associate Dean – Digital Transformation, e-Learning, and Marketing | June 2020 – present
- Executive Director – EFPM Programme (ISB’s Doctoral Program for practitioners) | June 2020 – present
- Senior Associate Dean, Admissions and Financial Aid | October 2018 – August 2019
- Associate Dean, RCI Outreach and Engagement | September 2017 – June 2020
- Associate Professor of Marketing | June 2011 – present
- Advisory board member, Ernst & Young-Institute for Emerging Market Studies | July 2018 – present
- Head, The Media Hub (ISB’s Initiative for Excellence in Media Research) | 2013 – 2018
- Director, Fellow Programme in Management (ISB’s Doctoral Program) | August 2011 – 2014
- Assistant Professor of Marketing
- Governing Council Member, Three Centres of Excellence, Software Technology Parks of India | Feb 2021 – Present
- Independent Director, Petronet LNG Limited | Nov 2018 – present
- Member, Board of Directors, International Schools of Business Management | March 2018 – present
- Member, Board of Directors, DLabs Incubator Association (ISB’s Incubation, Acceleration & Investment arm) | 2017 – present
Co-Founder & Strategic Advisor | 2012 – present
- Bsharp Sales Enablers Pvt. Ltd.
- RVM Recycle Pvt. Ltd.
- Backspace Entertainment Private Limited
- Product Manager (J&J Professional Products), India and Nepal | 1999
- Regional Sales Executive (J&J Professional Products), North India | 1997-1999
- J&J International Recruitment and Development Program (IRDP) candidate | 1996-1997
- General Secretary of BHU Student Union | 1993 – 1994
(Google Scholar Citations: 2000+ as of October 2017)
- Manfred Krafft, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, Jialie Chen, Tom Duncan, Whitney Fortin, Erin Rosa (2020), “Insight is power: Understanding the terms of the consumer-firm data exchange,” Journal of Retailing, 2020, ISSN 0022-4359, https://doi.org/10.1016/j.jretai.2020.11.001.
- Sharad Borle, Siddharth Shekhar Singh, Dipak C. Jain, and Ashutosh Patil (2016), “Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme,” Customer Needs and Solutions, Volume 3, Issue 1, March, pp 11–28.
- Ravi Sen, Siddharth S. Singh, and Sharad Borle (2012), “Open Source Software Success: Measures and Analysis,” Decision Support Systems, Volume 52, Issue 2, January, pp 364–372.
- Utpal Dholakia, Siddharth S. Singh, and Robert Westbrook (2010), “Understanding Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence from the Automotive Services Industry,” Journal of Service Research, Volume 13, Number 4, pp. 362-378. *Lead article; Finalist, Best Paper Award; Listed on SSRN’s “Top Ten download” in its category
- Wayne Hoyer, Rajesh Chandy, Matilda Dorotic, Manfred Krafft, and Siddharth S. Singh (2010), “Consumer Cocreation in New Product Development,” Journal of Service Research, Volume 13, Number 3, August, pp. 283-296.