Corporate Innovation Through Practical Lean Startup
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8:30 am 4:30 pm
Face-to-face or online (TBC depending on COVID-19 guidelines)

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What you will learn
Quantify Value Proposition and Impact
Conduct Effective Customer Validation
Collaborative Design and Ideation
Rapid Prototyping, Testing, and Iteration

Businesses in every sector and industry are clearly being disrupted by digital, social, economic, and environmental changes. Leading companies have responded by quickly launching corporate innovation initiatives such as Digital Transformation, Corporate Venture Capital, Intrapreneurship, Corporate Startup Engagement, and Venture Building. Most organizations have also begun training their employees to adopt innovation mindsets, such as Agile and Design Thinking, to their daily work. But are these initiatives really transformational? Are they changing the way people work? It seems that most of these initiatives fall short because they lack a practical, sustainable implementation – many organizations are left with only the temporary impact of so-called “innovation theater.” This 2-day course provides participants with a practical skillset that has been tested, iterated, and proven in some of the region’s most successful corporate innovation and startup acceleration programs. Based on the instructor’s direct experience with mentoring more than 1000 innovation teams, this course is a hands-on, workshop-intensive journey through the application of Lean Startup to a corporate context.  

Learning Outcomes:
  • Apply Lean Startup to innovation projects in their company or organization;
  • Analyze and quantify the value proposition of potential innovation projects;
  • Perform problem validation interviews with prospective customers and users;
  • Derive a customer journey storyboard and determine if it validates initial assumptions;
  • Identify effective early adopter customer targeting;
  • Conduct a collaborative team ideation process;
  • Create a Smoke Test MVP;
  • Design a Low-Fidelity Digital Prototype;
  • Conduct a Product Usability Test;
Who Should Attend?
  • Managers and team members across all corporate innovation units (including Digital Transformation, Intrapreneurship, Corporate Venture Capital, Corporate Startup Engagement, and Venture Building);
  • Line Managers looking to increase speed and accuracy of New Product Development;
  • Managers and team members across all functional units seeking innovations to internal products, processes, and operations (including Sales, Marketing, Engineering, Production, Accounting, Human Resources, etc.);
  • R&D teams interested in improving the adoption rate of internally-generated technology innovations.
Course Date, Time and Venue
Date: TBC Time: 8:30 a.m. – 4:30 p.m. Venue: Face to Face or Online (TBC depending on COVID-19 guidelines)


Fee & Payment

  • Full program fee: THB 40,000
  • 20% Early bird discount: THB 32,000 (Early Bird Deadline: February 23, 2021)
  • 30% Alumni discount: THB 28,000
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