Sasin Japan Center (SJC)

The Bridge Between the Mekong Region Countries and Japan

Sasin Japan Center (SJC) has served as a bridge between Japan and the Mekong region countries in order to enhance connections at both business and academic levels. With its strategic location in Bangkok, in the heart of the Greater Mekong Sub-Region (GMS), SJC promotes Thailand’s and the region’s rich cultures and customs to Japanese business people and academics through various activities. SJC has served as a platform for academics, business groups, and public sector organizations to develop strong, impactful connections between the Greater Mekong Sub-Region and Japan.  

Services

Knowledge creation (Research): SJC conducts interviews and discussions with leaders of major corporations in order to gain insights and make connections for business in Thailand. SJC and NNA, a leading Japanese business newspaper, publish monthly articles by interviewing top management of leading companies. These interviews help uncover the key factors to be successful in Thailand and in other ASEAN markets as well as the weak points of Japanese companies, such as frequent job rotation. Knowledge sharing (Education):  SJC helps disseminate these insights to students and business leaders in Thailand and Japan through seminars, workshops, and internship programs. Knowledge practice (Consulting):   The SJC team offers consulting services for Japanese companies. Feasibility studies, research on market size, restructuring personnel evaluation systems, and strategic planning are among our areas of specialty.

Our Network 2026

Corporate Vistors

Aisin Asia Pacific, Akagi Ice Asia Pacific, Akamatsu Botanical Garden Group, Alt Design Office, APT (Head Office), Arthur D. Little, ASICS, Astemo (Thailand) Ltd., Bags and Gloves, Bangkok Bank, Bank of Ayudhya, BOYATECH, Castem, Chiba Bank, Chugoku Bank, CO2OS, Daishi Hokuetsu Bank, Deckers Japan, Deloitte, Delta Electronics, Digitech One, ENDO Thai, GDM, Green Technology Engineering, GROW OUT OF THE BOX, Gunma Bank, Hanwa Co., Ltd., Hino Motors Sales, Hokuriku Bank, Hokuyo Bank, IHI Corporation, Iyo Bank, Hitachi High-Tech, JAC Recruitment, JTFB, Keystone Talent Solutions Recruitment, Kobe Steel, Kokubo Rock Ice (Thailand), Lee Soon Thai, Link and Motivation, Living At Ease, Mercer (Thailand) Limited, Mitsubishi Electric Asia, Mobile Innovation, Shizen International (Thailand), Macnica Cytech (Thailand), Marubeni Thailand, Medtronic Japan, MI (Tokyo), Mitsubishi Electric, Mitsubishi Electric Asia (Thailand), MOL Logistics (Thailand), Monstar Hub, Musashino Bank, NDTT, Nikkei BP, NJ Moment Co., Ltd., Nomura Trading, Panasonic Energy, PEO Group, Persol HR Services, PLANTEC ARCHITECTS, Raas Pal, Rajah & Tann, Renesas Electronics, RGF HR Agent, Bank of the Ryukyus, Sanyo Electric Railway, SEIKA SANGYO (THAILAND), Shiga Bank, Shimizu Bank, Shinki Bus, Singha Kameda, Siam Takashimaya, Suehiro EPM, Sumitomo Corporation Thailand, Studist, Suthee United Carbon, SVCA, Symbio, Taisei Corporation, Organization for Low Carbon Investment Promotion, Thai Konoike, THAI SECOM SECURITY, THAI TAKENAKA INTERNATIONAL, Thai Yamaha Motor, Tochu Thailand, Toho Bank, Tri Petch Isuzu Sales, Umicore Shokubai Japan, Yamazaki Baking, Yum! Yum! Soul Soup Kitchen, YN2-TECH (THAILAND), Yokogawa, Yoshikawa Kasei, Yoshinoya Holdings, Yuasa Trading (Thailand), Yusen Logistics (Thailand) Co., Ltd., and Wellness Supply.

Academic Institutions

Gifu Shotoku Gakuen University, Kanazawa University, Kyoto Women’s University, Meiji University Graduate School of Business Administration (Meiji Business School), University of Nagasaki, National Institute of Development Administration (NIDA), NUCB Business School, Senshu University, Siam University, Setsunan University, Thammasat Business School, Thai-Nichi Institute of Technology (TNI), Tsuru University, and Waseda Business School.

Government and Public Organizations

The Association for Overseas Technical Cooperation and Sustainable Partnerships (AOTS), Asia-Pacific Development Center on Disability (APCD), Embassy of Japan in Thailand, IDE-JETRO, Japan Bank for International Cooperation (JBIC), Japan External Trade Organization (JETRO), Japan International Cooperation Agency (JICA), Kyoto Prefectural Government, Ministry of Industry of Thailand, NEDO Bangkok Office, Social Innovation Foundation, Taiwan External Trade Development Council (TAITRA), Technology Promotion Association (Thailand-Japan) (TPA), Thai-Taiwan Business Association (TTBA), Yokohama Representative Office in Bangkok, Organization for Small & Medium Enterprises and Regional Innovation, Japan (SMRJ), and Thai Purchasing and Supply Management Association.

*Includes organizations that have participated in our seminars and events.

Internships supported by Japanese Governments:

• 2025: Hitachi (Yokohama)
• 2020: Hitachi (Tokyo)
• 2019: Hitachi (Kita-Kanto), Kumagai Gumi (Nagoya)
• 2018: Hitachi (Kansai)
• 2017: Hitachi (Kyushu), Maeda Glass, Keio University
• 2016: Kawasaki Heavy Industry, Shinki Bus, Tohoku University
• 2015: Sumitomo Corporation, Japan Radio, Dentsu, Sophia University
• 2014: Fujitsu, Shinki Bus, Kowa Products, Soka University
• 2013: Mizuho Bank, Maruzen, Waseda University

 

Message from Director of Sasin Japan Center 

Sasin Japan Center (SJC) was established as one desk of a consulting division of Sasin School of Management (SMC) in 2008 and grew and evolved to become SJC in 2011. We faced some difficulties when SJC was first established as we were asked to change to a different name (of country and region), instead of Japan. With support from Professor Toemsakdi Krishnamra (Former President of Chulalongkorn University and Founder of Sasin), Professor Donald Jacobs (Former Dean of Kellogg School of Management), Professor Dipak C. Jain (Former Dean of Kellogg, Former Dean of INSEAD, Former Dean of Sasin and current Dean of CEIBS) and the current Director of Sasin, Professor Ian Fenwick, as well as over 30 Japanese leading companies, SJC has maintained its current position. We think there is a huge significance and responsibility in the fact that a center with “Japan” in its name is attached to the best university in Thailand, an institution that has a significant influence on the country’s politics and economy. Everyone at SJC continues to strive to contribute to the happiness of this region by seeking and listening to advice and input from all of our stakeholders.   Prof. Takamasa Fujioka, PhD Advisor of Sasin Japan Center President, Japan Academy for Asian Market Economies