AI & Consumer Insights in Brand Management

Cases of Brand Audit and Strategies from Sasin MBA 2024

Join us for an evening of learning and exchange at AI & Consumer Insights in Brand Management, featuring real-world insights from industry and academia. This special session, part of Sasin’s Brand Management course led by Assistant Professor Yupin Patarapongsant, will spotlight the intersection of artificial intelligence and brand strategy. Our featured guest speaker is Dave McCaughan, a highly respected voice in consumer insight and storytelling, who will lead a session on “AI and Insights.” The event will also showcase brand audit project presentations by Sasin MBA 2024 students, offering fresh perspectives on contemporary brand challenges. Date: July 21, 2025 Time: 18:00 – 21:30 Venue: TK Hall, Sasin School of Management REGISTER HERE *This event is open to the Sasin community, alumni, and marketing and insight professionals affiliated with the Thailand Market Research Society — including those from advertising agencies, corporations, and the broader insights industry. What to Expect:

• A rare opportunity to learn directly from Dave McCaughan, a globally sought-after speaker
• Perspectives on how AI is transforming brand strategy and consumer insight
• Engaging presentations by Sasin MBA 2024 students on brand audit projects

About the Speaker: Dave McCaughan brings over 35 years of experience in strategic planning and consumer insight across Asia and around the world. As the former Chief Strategy Officer for McCann Worldgroup Asia-Pacific, he has worked with leading global brands including Coca-Cola, Nestlé, L’Oréal, Mastercard, and Johnson & Johnson. Dave is the founder of BIBLIOSEXUAL, a consultancy dedicated to helping brands develop powerful narratives through the lens of storytelling. With a decade of hands-on experience in using AI platforms for market research and brand story development, he has become known for his ability to blend data, culture, and storytelling into actionable strategies. A seasoned speaker, Dave has delivered more than 500 keynote talks worldwide and currently serves as a board member of the Thailand Marketing Research Society (TMRS).