Sasin Research Seminar - AI and Qualitative Research: Leveraging AI Tools for Data Analysis, Interpretation, and Research Efficiency

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AI and Qualitative Research: Leveraging AI Tools for Data Analysis, Interpretation, and Research Efficiency

By: Associate Professor Sean Chaidaroon, Ph.D. Faculty member in Media and Communication, The University of Melbourne Date: Friday, June 5, 2026 Time: 12.00-14.00 (Bangkok Time) Format: Hybrid Session Venue: Speaker will join online; On-site viewing room at Room 201, Sasin School of Management Register here to reserve your seat Abstract: This interactive and practice-oriented session addresses foundational theories of qualitative research and demonstrates how AI tools can enhance data analysis, interpretation, and research efficiency. Practical applications of AI in analyzing real research datasets will be discussed. Through guided, hands-on exercises, attendees will gain experience in using AI tools to support coding, theme development, and insight generation from qualitative data. Participants are required to bring their own laptops and any AI tools they currently use, as they will actively engage in data analysis exercises in order to develop a deeper understanding of how AI can be effectively integrated into qualitative research workflows while maintaining methodological rigor.   For more information please contact +66-2218-4000 ext. 84095 or [email protected].