You are cordially invited to join Sasin Research Seminar.

The Two Neighbors: A Study of Consumer Racism and Consumer Centrism

By Zulfiqar Ali Jumani, Ph.D. Post-Doctoral Researcher at Behavioral Research and Informatics in Social Sciences Research Unit (RU-BRI), Sasin School of Management Yupin Patarapongsant, Ph.D. Assistant Professor of Marketing and Head of Behavioral Research and Informatics in Social Sciences Research Unit (RU-BRI), Sasin School of Management Friday November 19, 2021, 12:15 -13:15 pm. Venue: The seminar will be online via Zoom. Please RSVP to receive a Zoom link. Abstract: Building upon Country of Origin (COO) meta analytical reviews, the antecedents and consequences of COO have been examined. In this study, we explore recent literature on the consumer racism, consumer centricism (consumer ethnocentrism, xenocentrism, and cosmopolitanism) literature. India and Pakistan are two neighboring countries with an ongoing country of origin (COO) and animosity issues which may stem from race, religious, economics, military, and political events. Fifteen participants from Pakistan and thirteen participants from India participated in online in-depth phenomenological interviews. This research offers a strong theoretical contribution to consumer racism and consumer centrism literature. Social implications to address persistent racism and discrimination have been identified.   For more information please contact Khun Nanthapak Pinyo at 091 479 4551, 02 218 4036 or researchseminar@sasin.edu.