AI and the Future of Marketing: Insights from Kent Wertime

As artificial intelligence continues to reshape the marketing landscape, it raises important questions about the future of brands, consumer behavior, and human decision-making. In this series of interviews, Kent Wertime, Sasin Visiting Professor, former Co-CEO of Ogilvy Asia-Pacific, and former Global Chief Operating Officer of Ogilvy, shares his perspectives on the evolving relationship between AI and marketing. From AI agents acting on behalf of brands and consumers to the role of human empathy and the potential unintended consequences of technological advancement, Professor Wertime explores what these developments mean for marketers and businesses. Watch the four interviews to discover his insights on navigating an increasingly AI-driven world while keeping the human perspective at the heart of marketing.