Maker of the iconic ChaTraMue

Meet Praonarin Ruangritthidech (Sasin MBA 2013), Managing Director of Tiptari, maker of the iconic ChaTraMue. She recently received the Gen Z Top Brand Award 2026 in the Tea House category, presented by Brand Buffet, recognizing brands that have captured the hearts of Gen Z consumers. In this feature, she shares the success story behind the 80-year-old Thai tea brand, the recent launch of the new CTM brand, and how her time at Sasin shaped her entrepreneurial journey.