Sasin Associate Professor Krittinee Nuttavuthisit Publishes Mindful Consumption and Marketing with Cambridge University Press

Sasin School of Management is pleased to announce the publication of Mindful Consumption and Marketing, authored by Associate Professor Krittinee Nuttavuthisit, Ph.D., and published by Cambridge University Press, a leading academic publisher with a long-standing tradition of scholarly excellence. The book explores how mindfulness can reshape consumer behavior and marketing practices in response to overconsumption, materialism, and environmental challenges. Combining theoretical insights with practical case studies, it examines how businesses can balance profitability with consumer well-being, social equity, and environmental sustainability. Reflecting Sasin’s emphasis on mindfulness and sustainability in management education, the book highlights how greater awareness can support responsible business decisions and more sustainable market practices, contributing to long-term value for individuals, organizations, and society. Learn more about the book: Mindful Consumption and Marketing – Cambridge University Press