Sasin marketing faculty’s work was presented at ACR 2019

Assistant Professor Yupin Patara, Ph.D. presented her study in the topic of “The Impact of Mortality Salience on Adolescents’ Attitudes toward Advertisements” at the Association for Consumer Research (ACR) Conference 2019 in Atlanta, Georgia, on October 17-20 October 2019. This conference marks ACR’s Golden Anniversary—fifty years of an interdisciplinary, cross-method, international association of scholars building knowledge on all aspects of consumers’ thoughts, decisions and behaviors.