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Shape the Future of Family Business
The Sasin School of Management invites you to the Family Enterprise Case Competition – Asia Pacific 2025 (FECC-AP), Asia’s leading case competition focused on the unique challenges and opportunities within family-run businesses. Our mission is to empower the next generation of leaders with an entrepreneurial mindset to develop resilient solutions for family enterprises, fostering generational success and a thriving Asia Pacific family business ecosystem. This intensive, three-day competition provides a platform for graduate students to showcase their business insights and presentation skills by tackling real-world dilemmas faced by family firms today.Why Compete in Sasin FECC-AP 2025?
- Tackle Real-World, High-Stakes Challenges – Immerse yourself in the complex world of family enterprise. You will analyze cases curated from a spectrum of Asian countries and industries, delving into critical dynamics like succession planning, governance in emerging markets, and intergenerational challenges. Under tight deadlines, your team will craft innovative strategies and present them to expert panels, honing your critical thinking and problem-solving skills.
- Connect with a Network of Industry Leaders – Present your analysis to distinguished judging panels composed of experienced family business owners, seasoned consultants, and academic experts. The competition is designed to help you build a supportive learning network with peers and professionals. With rotating panels for each round, you’ll gain diverse perspectives and valuable feedback to facilitate your professional development.
- Win Your Gateway to the Global Stage – The ultimate prize is more than just recognition. The champion of Sasin FECC-AP will earn an automatic berth to compete at the prestigious Schlesinger Global Family Enterprise Case Competition (SG-FECC) in the USA in January 2026. This incredible opportunity includes full sponsorship from Sasin for flights and accommodation (up to THB 250,000), giving your team a platform to shine on the world stage.