Sasin School of Management and Google Thailand recently co-hosted the first CMO Bootcamp to be held in Thailand. The one-day hands-on workshop attracted 30 C-level marketing executives from top companies in Thailand, to learn about the role of digital in solving today’s business challenges. Sasin’s Deputy Director, Professor Ian Fenwick, and Associate Professor Krittinee Nuttavuthisit, Head of Sasin’s Marketing Faculty, made presentations during the workshop. Assistant Professor Chaipong Pongpanich, Director of Sasin Management Consulting, and Assistant Professor Pavitra Jindahra both served as judges for the case study presentations. Google’s CMO Bootcamps have previously been held in New York, Singapore, Philippines, India, and the UK among others.