Sasin marketing faculty and research fellow co-authored research published in “Journal of Service Theory and Practice” (forthcoming)

Assoc. Prof. Dr. Krittinee Nuttavuthisit and research fellow co-authored research – Customer Deference to Service Providers in Ordinary Service Encounters – published in a Journal of Service Theory and Practice (forthcoming) which is a leading journal in the field of service management with the 2018 Impact Factor: 2.363*