Harry Jay M. Cavite, Ph.D.

Harry Jay M. Cavite, Ph.D.

Core Faculty

[email protected]
Faculty, Marketing

Dr. Harry Jay Cavite is currently a full-time faculty member at Sasin School of Management. He teaches marketing research in the Flexible MBA program and quantitative research in the DBA program. His research interests primarily revolve around marketing and management research in the field of agribusiness, such as consumers’ purchase intentions and farmers’ technology adoption. He is a licensed agriculturist in the Philippines and an experienced academic and researcher with over 10 years of combined experience in university teaching, agribusiness/ agricultural science research, and academic research publishing. His research has been published in top international journals, such as the British Food Journal, Journal of Enterprising Communities, and Business Strategy and the Environment, among others, connecting with the UN SDG of Responsible Consumption and Production (Goal 12).

  • Research topics: Marketing and management research in agribusiness (i.e., consumers’ purchase intention, product traceability, organic products, farmers’ technology adoption, community enterprise)
  • Teaching: Marketing research, agribusiness management, get published in top journals, quantitative research, marketing management
  • Research method: Structural equation modeling using SPSS-AMOS, quantitative research, quantitative data analysis

  • Lecturer of Marketing (2022 – present) – Sasin School of Management, Thailand
  • Post-doctoral Researcher (2022) – King Mongkut’s Institute of Technology Ladkrabang, Thailand
  • Doctoral Researcher (2019 – 2022) – King Mongkut’s Institute of Technology Ladkrabang, Thailand
  • Instructor I (2018 – 2019) – Central Luzon State University, Philippines
  • Visiting Researcher (2018) -King Mongkut’s Institute of Technology Ladkrabang, Thailand
  • Graduate Researcher (2016 – 2018) – Philippine Rice Research Institute, Philippines
  • Part-time Instructor & Science Research Assistant (2013 – 2015) – Visayas State University, Philippines
  • Agricultural Technologist II (2013) – Department of Agriculture Region VIII, Philippines

Research Grant
  • Minor Research Grant, Sasin School of Management
    • Project Number: 660095
    • Project Title: The Role of Environmental Concerns on Millennial Consumers’ Purchase Intention for Green Products: The Case of Organic Rice in Thailand (May 2023 – present)
Scholarship Grants
  • KMITL Doctoral Scholarship Grant (KDS2019/026)
    • King Mongkut’s Institute of Technology Ladkrabang, Thailand (2019 – 2022)
  • DOST-ASTHRDP Scholarship Grant
    • Department of Science and Technology, Philippines (2016 – 2018)
  • University and College Scholarship Grants
    • Visayas State University, Philippines (2009 – 2013)
Publication Incentives/ Scientific Conferences Awards
  • Publication Incentives Award
    • Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development (PCAARRD), Philippines (2020 – 2021)
  • Best Oral Presenter (2nd Place, Science and Technology)
    • 9th International Graduate Research Conference, Chiang Mai, Thailand (2018)
  • Best Oral Presenter (1st Place, Socio-economics)
    • 6th International Conference on Integration of Science and Technology for Sustainable Development, Baguio, Philippines (2017)
  • Best Poster Presenter (2nd Place, Agricultural Sciences)
    • Education, Environment, Entrepreneurship, Science, Technology, Arts International R & D Festival, Central Luzon State University, Philippines (2017)
  • Best Poster Presenter (1st Place)
    • 1st Biotechnology Symposium, Philippine Rice Research Institute, Philippines (2017)
  • Best Paper (3rd Place, Senior Category)
    • 20th Philippine Society of Soil Science and Technology Annual Meeting and Scientific Conference, Cebu, Philippines (2017)

  • Limpamont, A., Kittipanya-ngam, P., Chindasombatcharoen, N., & Cavite, H. J. M. (2024). “Towards agri-food industry sustainability: Addressing agricultural technology adoption challenges through innovation”, Business Strategy and the Environment, 1–16. https://doi.org/10.1002/bse.3871 (Scopus Q1*, ABDC A, ABS 3)
  • Suwanmaneepong, S., Kultawanich, K., Khurnpoon, L., Sabaijai, P.E., Kerdsriserm, C. and Cavite, H.J.M. (2023), “Production Performance and Adoption Opinion Toward Wet and Dry Farming of GAP and Non-GAP Farmers in Suburban Bangkok, Thailand”, Agricultural Research, 13(1), pp. 169-181, https://doi.org/10.1007/s40003-023-00668-5 (Scopus Q2)
  • Suwanmaneepong, S., Kultawanich, K., Khurnpoon, L., Sabaijai, P.E., Cavite, H.J., Llones, C., Lepcha, N. and Kerdsriserm, C. (2023), “Alternate Wetting and Drying as Water-Saving Technology: An Adoption Intention in the Perspective of Good Agricultural Practices (GAP) Suburban Rice Farmers in Thailand”, Water, 15 (3), pp. 402, https://doi.org/10.3390/w15030402 (Scopus Q1)
  • Cavite, H.J., Kerdsriserm, C., Llones, C., Direksri, N. and Suwanmaneepong, S. (2022). “Farmers’ perception of consumer information and adoption intention towards organic rice farming: Evidence from community enterprise in rural Thailand”, Outlook on Agriculture, 52(1), pp. 79-88, https://doi.org/10.1177/00307270221135250 (Scopus Q1)
  • Cavite, H.J., Mankeb, P., Kerdsriserm, C., Joedsak, A., Direksri, N. and Suwanmaneepong, S. (2022), “Do behavioral and socio-demographic factors determine consumers’ purchase intention towards traceable organic rice? Evidence from Thailand”, Organic Agriculture, 12(1), https://doi.org/10.1007/s13165-022-00387-1 (Scopus Q1)
  • Cavite, H.J.M., Kerdsriserm, C. and Suwanmaneepong, S. (2021), “Strategic guidelines for community enterprise development: a case in rural Thailand”, Journal of Enterprising Communities: People and Places in the Global Economy, 17(2), pp. 1-20, https://doi.org/10.1108/JEC-05-2021-0062 (Scopus Q1, ABDC C, ABS 1)
  • Cavite, H.J., Mankeb, P. and Suwanmaneepong, S. (2021), “Community enterprise consumers’ intention to purchase organic rice in Thailand: The moderating role of product traceability knowledge”, British Food Journal, 124(4), pp. 1124-1148, https://doi.org/10.1108/BFJ-02-2021-0148 (Scopus Q1, ABDC B, ABS 1)
  • Suwanmaneepong, S., Kerdsriserm, C., Lepcha, N., Cavite, H.J. and Llones, C.A. (2020), “Cost and return analysis of organic and conventional rice production in Chachoengsao Province, Thailand”, Organic Agriculture, 10(1), pp. 369-378, https://doi.org/10.1007/s13165-020-00280-9 (Scopus Q1)
  • Others publications at http://harryjaycavite.blogspot.com/p/publications.html

  • Ph.D. in Agriculture (Agribusiness Management), King Mongkut’s Institute of Technology Ladkrabang, Thailand (2022)
  • M.S. in Crop Science (Agronomy), Central Luzon State University, Philippines (2018)
  • B.S. in Agribusiness, Visayas State University, Philippines (2013) Cum laude

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