Assistant Professor Pattarawan Prasarnphanich, Ph.D.

• Tatpornpan, P., Prasarnphanich, P. and Chiyachantana, C. “Information Quality of Investment Services with Social Media,” Journal of Computer Information Systems (63:2), 2022, pp. 310-321.
• Kongtaveesawas, S., Prasarnphanich, P., Sinthupinyo, S. and Ashton, A.S. “Attribute Framework Validation for Wellness Tourism within the Context of Thailand,” Sustainability, 2022.
• Gillenson, M.L., Zhang, X., Muthitacharoen, A. and Prasarnphanich, P. “I’ve got you under my skin: The past, present, and future use of RFID Technology in people and animals,” Journal of Information Technology Management – ISSN# 1042-1319 (30:2), 2019, pp. 19-29.
• Prasarnphanich, P., Janz, B.D. and Patel, J. “Towards a Better Understanding of System Analysts’ Tacit Knowledge: A Mixed Method Approach,” Information Technology & People (29:1), 2016, pp. 69-98.
• Kuan, K.Y., Hui, K.L., Prasarnphanich, P. and Lai HY. “What Makes a Review Voted? An Empirical Investigation of Review Voting in Online Review Systems,” Journal of the Association for Information Systems (16:1), January 2015, pp. 48-71.
• Schlagwein, D. and Prasarnphanich, P. “Organizational Social Media around the GLOBE,” Journal of Organizational Computing and Electronic Commerce – Special issue in Social Computing and Social Networks (24:2-3), May 2014.
• Prasarnphanich, P. and Wagner C. “Explaining the Sustainability of Digital Ecosystem based on the Wiki Model Through Critical-Mass Theory,” IEEE Transactions on Industrial Electronics (58:6), June 2011, pp. 2065-2072. (Lead Article in the Special Issue on Digital Ecosystems and Cyber Engineering)
• Janz, B.D. and Prasarnphanich, P. “Freedom to Cooperate: Gaining Clarity Into Knowledge Integration in Information Systems Development Teams,” IEEE Transactions on Engineering Management (56: 4), November 2009, pp. 621-635.
• Prasarnphanich, P. and Wagner C. “The Role of Wiki Technology on Altruism in Collaborative Knowledge Creation,” Journal of Computer Information Systems, Summer 2009, pp. 33-41.
• Prasarnphanich, P. “Does Trust matter to develop Customer Loyalty in Online Business?,” International Journal of the Computer, the Internet and Management (15:4), November 2007, pp. 23.1-7.
• Janz, B.D. and Prasarnphanich, P. “Understanding the Antecedents of Effective Knowledge Management: The Importance of a Knowledge-Centered Culture,” Decision Sciences (34:2), Spring 2003, pp. 351-384.

Awarded the top 20 most downloaded papers in the 50 year old history of Decision Sciences Journal, 2020.

• Prasarnphanich, P. and Gillenson, M. “The Hybrid ‘Clicks and Bricks’ Business Model,” Communications of the ACM (46:12), December 2003, pp. 178-185.

• Chiyachantana, C.N., Ding, D.K., Prasarnphanich, P. and Chan, C.W. “Robowealth: Boosting Financial Inclusion in Thailand,” Asian Management Insights, Vol.10-1, 2023, 32-38. Retrieved from: https://cmp.smu.edu.sg/ami/article/20230316/robowealth-boosting-financial-inclusion-thailand
• Chiyachantana, C.N., Ding, D.K., Hong, J.J., Lim, T. and Prasarnphanich, P. “No longer left on the shelf: How Savour! Made yet-to-be-sold F&B products an attractive proposition,” Case study, Centre for Management Practice, Singapore Management University, 2023. Retrieved from: https://store.hbr.org/product/no-longer-left-on-the-shelf-how-savour-made-yet-to-be-sold-f-b-products-an-attractive-proposition/003SMU
• Chiyachantana, C.N. and Prasarnphanich, P. “Digital Entrepreneurship in ASEAN,” Asian Management Insights, Vol.9-1, 2022, 56-61. Retrieved from: https://cmp.smu.edu.sg/ami/article/20220529/digital-entrepreneurship-asean
• Prasarnphanich, P. “Thailand’s Digital Entrepreneurship and Digital Health and Wellness,” Asian Development Bank, 2022. Retrieved from https://www.adb.org/documents/asian-development-outlook-2022-update-background-papers
• Prasarnphanich, P. “Engaging Digital Entrepreneurs for Thailand’s Public Health Service Delivery,” Asian Development Bank, 2022. Retrieved from https://www.adb.org/documents/asian-development-outlook-2022-update-background-papers
• Autio, E., Fu, K., Smit, W., Muftiadi, A., Chiyachantana, C., Prasarnphanich, P., Quyên, PM., Habaradas, R., Castilllejos-Petalcorin, C., Jinjarak, Y., and Park, D. “Adoption of Digital Technologies, Business Model Innovation, and Financial and Sustainability Performance in Startup Firms,” Asian Development Bank, 2022. Retrieved from https://www.adb.org/documents/asian-development-outlook-2022-update-background-papers
• Chiyachantana, C.N., Ding, D.K., Prasarnphanich, P. and Chan, C.W. “Robowealth: Bringing Investment Opportunities to the Masses,” Case study, Centre for Management Practice, Singapore Management University, 2022. Retrieved from: https://store.hbr.org/product/robowealth-bringing-investment-opportunities-to-the-masses/SMU026
• Chiyachantana, C.N., Prasarnphanich, P. and Chan, C.W. “Sinwattana: Raising Capital through Crowdfunding,” Case Study, Centre for Management Practice, Singapore Management University, 2021. Retrieved from: https://store.hbr.org/product/sinwattana-raising-capital-through-crowdfunding/SMU988
• Lee, T., Otondo, R., Kim, B., Prasarnphanich, P. and Nichols, E. Jr. Data Mining For Business Process Reengineering,” in ERP & Data Warehousing In Organizations: Issues and Challenges, G. Grant (ed.), IRM Press, Hershey, PA, 2003.

• Executive Advisor – Healthy Aging Strategic Drive, Faculty of Medicine Siriraj Hospital, Mahidol University, Since June 2021.
• Vice President of Thai Data Protection Officer Association, Since 2022.
• Committee of Information Systems Audit and Control Association (ISACA) – Bangkok Chapter, Since 2011.
• Committee of Thailand’s Information Security Association (TISA), Since 2020
• Before joining Sasin, Dr. Pattarawan Prasarnphanich worked as an Assistant Professor at Department of Information Systems, School of Business at City University of Hong Kong
• Research Grant: Principal Investigator on “Emergence and Sustainability of a Digital Ecosystem: A Critical Mass Perspective,” Competitive Earmarked Research Grant – Hong Kong Research Grant Council (RGC), 2008, Amount: HK$ 436,810.
• Research Grant: Co-Investigator on “Why Do You Find the Review Useful? The Trilogy of Intensity, Discrepancy, and Credibility,” Competitive Earmarked Research Grant – Hong Kong Research Grant Council (RGC), 2010-1011, Amount: HK$ 412,735.

• Ph.D. in Management Information Systems, The University of Memphis, U.S.A.
• MBA with concentration in Decision Sciences, Virginia Commonwealth University, U.S.A.
• BS in Statistics with a major in Applied Statistics, Chulalongkorn University, Thailand
• Executive Education Certificates:
  • Leading Health Tech Innovation, Massachusetts Institute of Technology (MIT), USA
  • Cybersecurity Leadership for Non-Technical Executives, Massachusetts Institute of Technology (MIT), USA
  • Cybersecurity: Managing Risk in the Information Age, Harvard University, USA
• Professional Certifications: Certified Information Systems Auditor (CISA) and Certified in the Governance of Enterprise IT (CGEIT)