Siddharth Shekhar Singh, Ph.D.

Visiting Faculty

Visiting Faculty, Marketing
Associate Professor of Marketing, Indian School of Business, Hyderabad and Mohali
Independent Director, Petronet LNG Limited
Director, DLabs Incubator Association (ISB’s Incubation, Acceleration & Investment arm)

Indian School of Business, Hyderabad, India | 2011 – Present

Associate Dean – Digital Transformation, e-Learning, and Marketing | June 2020 – present
Executive Director – EFPM Programme (ISB’s Doctoral Program for practitioners) | June 2020 – present
Senior Associate Dean, Admissions and Financial Aid | October 2018 – August 2019
Associate Dean, RCI Outreach and Engagement | September 2017 – June 2020
Associate Professor of Marketing | June 2011 – present
Advisory board member, Ernst & Young-Institute for Emerging Market Studies | July 2018 – present
Head, The Media Hub (ISB’s Initiative for Excellence in Media Research) | 2013 – 2018
Director, Fellow Programme in Management (ISB’s Doctoral Program) | August 2011 – 2014

Jones Graduate School of Business, Rice University, USA | 2003 – 2011

Governing Council Member, Three Centres of Excellence, Software Technology Parks of India | Feb 2021 – Present
Independent Director, Petronet LNG Limited | Nov 2018 – present
Member, Board of Directors, International Schools of Business Management | March 2018 – present
Member, Board of Directors, DLabs Incubator Association (ISB’s Incubation, Acceleration & Investment arm) | 2017 – present

Co-Founder & Strategic Advisor | 2012 – present

Strategic Advisor | 2016 – present

Johnson & Johnson | 1996 – 1999

Product Manager (J&J Professional Products), India and Nepal | 1999
Regional Sales Executive (J&J Professional Products), North India | 1997-1999
J&J International Recruitment and Development Program (IRDP) candidate | 1996-1997

Banaras Hindu University Student Union | 1990 – 1994

(Google Scholar Citations: 2000+ as of October 2017)

Manfred Krafft, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, Jialie Chen, Tom Duncan, Whitney Fortin, Erin Rosa (2020), “Insight is power: Understanding the terms of the consumer-firm data exchange,” Journal of Retailing, 2020, ISSN 0022-4359, https://doi.org/10.1016/j.jretai.2020.11.001.
Sharad Borle, Siddharth Shekhar Singh, Dipak C. Jain, and Ashutosh Patil (2016), “Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme,” Customer Needs and Solutions, Volume 3, Issue 1, March, pp 11–28.
Ravi Sen, Siddharth S. Singh, and Sharad Borle (2012), “Open Source Software Success: Measures and Analysis,” Decision Support Systems, Volume 52, Issue 2, January, pp 364–372.
Utpal Dholakia, Siddharth S. Singh, and Robert Westbrook (2010), “Understanding Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence from the Automotive Services Industry,” Journal of Service Research, Volume 13, Number 4, pp. 362-378. *Lead article; Finalist, Best Paper Award; Listed on SSRN’s “Top Ten download” in its category
Wayne Hoyer, Rajesh Chandy, Matilda Dorotic, Manfred Krafft, and Siddharth S. Singh (2010), “Consumer Cocreation in New Product Development,” Journal of Service Research, Volume 13, Number 3, August, pp. 283-296.

Ph.D. (Marketing), J. L. Kellogg School of Management, Northwestern University, USA
MBA (Marketing & Finance), University of Illinois Urbana-Champaign, USA
Bachelor of Technology (Electronics Engineering), Indian Institute of Technology, Banaras Hindu University, India

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