Fireside Chat | From Waste to Wealth: A Couple's Success Story
16 December 2021

From Waste to Wealth: A Couple’s Success Story
Khun Daojai and Khun Pitichon, a husband-and-wife team, combined their scientific knowledge with an understanding of the sufficiency economy theory and the new agricultural techniques perfected by HM King Rama IX to create useful products from cherry- and coffee bean- waste.
Na Ha Tai’s innovative skincare products have been widely accepted by both Thai and international markets. These award-winning creations are innovatively processed from agricultural by-products into healthy processed output such as Marta and Neurobright with zero waste.
Neither Khun Daojai nor Khun Pitichon have ever studied business. Khun Daojai studied science and has been a human resources specialist since 2008. Her co-founder and husband is an architect.
They discovered widespread support leading to their revenue growing from zero to 100 million baht annually within a mere four years.
Within this time, they were able to gain the confidence of villagers, to create ethical value, and ultimately to succeed in the startup game. Come learn how they managed to do all this while at the same time raising a young family.
When: 16 December 2021, 18.30-19.00
Register here
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