HKMU Students Explore Thailand’s Business Landscape Through SEAi Program at Sasin

Sasin School of Management welcomed students from Hong Kong Metropolitan University (HKMU) for the HKMU Southeast Asia Immersion (SEAi) Thailand Program, held from October 26–30, 2026. This five-day immersive program provided participants with opportunities to explore Thailand’s business environment, economic landscape, investment opportunities, and marketing characteristics. Through sessions led by Sasin faculty members, business leaders, and industry experts, participants gained insights into key aspects of doing business in Thailand, including investment and the automotive market. The program also featured a panel discussion on AI-Driven Transformation of Industry Ecosystems in Southeast Asia, exploring the impact of artificial intelligence on businesses and industries across the region. Beyond classroom sessions, participants took part in corporate visits and Thai cultural experiences, providing opportunities to connect academic learning with real-world business practices and gain a deeper understanding of Thailand’s business and cultural environment. Sasin School of Management sincerely appreciates HKMU’s continued partnership and looks forward to welcoming the university back for future learning experiences. Learn more about the Southeast Asia Immersion (SEAi) program.