Thai–Japan Logistics Seminar at Sasin Spotlights Emerging Strategies and Collaboration Opportunities

On November 21, 2025, Sasin School of Management hosted a high-level logistics seminar co-organized by Sasin Management Consulting (SMC), Sasin Japan Center (SJC), APT, Sigmaxyz, GVA Professional Group, Alt Design Office, and the Technology Promotion Association (Thailand-Japan) (TPA). The event explored emerging strategies to enhance Thailand’s logistics sector, with comparative insights from Thai and Japanese practices. Leading logistics experts, consultants, and industry practitioners joined the discussion on transforming logistics operations in both countries. The seminar opened with remarks from Dr. Nares Damrongchai, Director General of TPA, followed by a keynote from Professor Takamasa Fujioka, Advisor to SJC and Professor at Meiji Business School, who shared a management-focused overview of Thailand’s logistics landscape. Professor Kazuho Yoshimoto, Professor Emeritus of Waseda University, delivered a special lecture introducing productivity-enhancement frameworks such as the Physical Internet, Industrial Engineering (IE), Value Engineering (VE), and ABC analysis. A case study was then presented by Mr. Atichai Suwannapeng (Sasin MBA 2021), Director of Asia Modern Pak Co., Ltd., showcasing the success of a Thai logistics operator. The Q&A session was moderated by fellow Sasin MBA alumnus Mr. Tomohiro Okada (Sasin MBA 2021), Managing Partner of Go Beyond Asia Co., Ltd. The seminar concluded with a presentation by Mr. Dai Kumon of GVA Professional Group on common legal challenges faced by Japanese firms operating in Thailand. The session sparked lively discussions on shared challenges and new opportunities for cross-border collaboration. Participants continued exchanging insights during an informal networking session, reaffirming strong interest in future cooperation. Attendees included Sasin Executive MBA students and alumni, along with senior executives from major Japanese corporations and public organizations—including Hitachi Asia, Isuzu, ABeam Consulting, Seika Sangyo, Sanyo Trading Asia, JR, Wakayama Prefecture, and JETRO Bangkok—as well as SME owners.