Management Full Course - Family Business Series

For the first time, we have interviewed six of Thailand’s leading company executives, each running successful family businesses in diverse industries, to uncover their secret recipes for family business management. Presented by 8half in collaboration with Sasin Alumni Association and Sasin School of Management, our ‘Management Full Course – Family Business Series’ brings you insights from these executives, all Sasin Alumni. Explore their business management essentials, core values, challenges, and cherished management secrets in this exclusive series, comprising five courses. This exclusive series offers you a comprehensive roadmap for sustaining a successful family enterprise, straight from the experts themselves. Meet the esteemed chefs behind Thailand’s thriving family businesses:
  • Charn Srivikorn, Chairman and Director, Gaysorn Property Co., Ltd. | Sasin MBA 1984
  • Somhatai Panichewa, CEO, Amata VN Public Co., Ltd. | Sasin EMBA 1994
  • Vichai Bencharongkul, President, Benchachinda Holding Co., Ltd. | Sasin EMBA 2012
  • Tritecha Tangmatitham, Director of the Board, Managing Director, Supalai Public Co., Ltd. | Sasin MBA 2003
  • Narun Wiwattanakrai, Executive Director and CMO, Siam Wellness Group | Sasin MBA 2010
  • Farn Sritrairatana, Executive Director, Chao Phraya Express Boat Co., Ltd. | Sasin MBA 1997 & Sasin DBA 2021

Hambrick and Fredrickson’s Strategy Diamond
Hambrick and Fredrickson’s Strategy Diamond is a game-changing framework for building and running a successful business in today’s fast-changing business landscape. It explains the five essential components of a successful strategy. Each element clarifies what to do and, more importantly, what not to do, in line with the other four elements, so that the company achieves a sustainable strategy. Let’s break down the five parts of the diamond: Arenas: Where Will We Be Active? Identifying your arenas helps focus your resources where they’ll have the most impact.
  • Product categories
  • Market segments
  • Geographic areas
  • Core technologies
Vehicles – How will we get there? Choosing the right tools helps navigate your business well in the long term.
  • Internal development
  • Strategic alliances
  • Licensing & franchising
Differentiators – How will we win? Discovering what sets you apart from competitors gives you a competitive edge in the market.
  • Image & styling
  • Customization
  • Price
  • Reliability
Staging – What will be our moves? Staging the sequence of your strategic moves helps you plot out the timing of your initiatives for maximum impact.
  • Speed of expansion
  • Sequence of initiatives
  • Interval between events
Economic Logic – How will returns be obtained? Last but not least, economic logic ties it all together to ensure that your strategy makes sense financially.
  • Cutting costs with scale advantages
  • Prices based on unique product features
  • Premium prices for exceptional services
In essence, this diamond offers a holistic approach to crafting and executing winning strategies by addressing the pain points of business management and providing a clear roadmap for success.  

Four-Room Model
The Four-Room Model is a decision-making framework for family business management designed to clarify roles and minimize conflict. In this model, your business is likened to a home, with each room representing a distinct group of stakeholders and specific decision-making processes.
  1. Owners: The first room is dedicated to owners, who oversee the business, set goals, and make strategic decisions regarding profits and board composition. 🚩 Decision-making source: Shares & Trust
  2. Board of Directors: The second room is for the board of directors, responsible for monitoring business performance, hiring and firing managers, including the CEO. 🚩 Decision-making power: Peer-to-Peer Influencing
  3. Management: Executives and managers operate in this room, focusing on day-to-day operations, implementing strategic initiatives, and ensuring operational efficiency. 🚩 Decision-making source: Hierarchical order & financial returns
  4. Family Members: The largest room, occupying nearly half the space, is dedicated to family members. Here, emotional connection, family unity, and preparing future owners are paramount. 🚩 Decision-making power: Consensus & Impact on Legacy
Hierarchy: Managers report to the board, which in turn, answers to the owners. The family room is positioned alongside other rooms, nurturing family members who may transition between rooms and managing conflicts impacting various areas. In essence, the Four-Room Model offers a structured approach to foster understanding and collaboration among key stakeholders, unlocking the organization’s full potential.  

The Guild’s Model
A structured framework for managing personal and professional connections in the digital age. The Guild’s Model offers a solution to the problem by explaining five circles of increasing numbers, each with its own characteristics and communication methods. Inner Core (3-5 contacts): Your closest and most trusted contacts. These are the people who are most open and honest about your concerns and vulnerabilities.
  • Contacts: Friends, Mentors, Coaches, Long-term colleagues, etc.
  • Communication Tools: In person, Phone, Messaging, etc.
Personal Boardroom (5-15 contacts): This group helps you navigate professional challenges and opportunities. These are the people you turn to for advice, support, and mentorship.
  • Contacts: Professional advisers, Consultants, Industry experts, etc.
  • Communication Tools: In person, Phone, Email, Messaging, etc.
Little Black Book (15-200 contacts): Contacts who know each other, have met face-to-face, understand each other’s work, and are willing to respond and assist each other.
  • Contacts: Former customers, Suppliers, Colleagues, etc.
  • Communication Tools: In person (occasional), Email, Messaging, etc.
Professional Network (200-1,500 contacts): Contacts you haven’t had a chance to meet but can contact directly. However, you don’t know them well and can’t rely on them for a response.
  • Contacts: Friends of a friend, Acquaintances from networking events or online communities
  • Communication Tools: Email, Social Media, CRM systems, etc.
Sphere of Influence (1,500+ contacts): The largest circle, including those you can reach out to and influence, but whom you don’t know personally.
  • Contacts: Followers, Subscribers, Potential clients, etc.
  • Communication Tools: Professional social media marketing, Blog/Website, etc.
In summary, The Guild’s Model provides a strategic approach to networking in the digital age. By understanding the characteristics of each circle, you’ll be able to expand your personal network much more effectively.  

Strategic Planning Cone
A visionary framework for setting and achieving business goals in today’s dynamic environment that can help you navigate through the chaos with confidence. Futurists perceive time as cones rather than lines. The cones are supported by varying levels of data, evidence, and certainty. Each phase of the cone builds upon the previous one, ensuring a cohesive approach to strategic planning. Tactics (1-2 years) The cone’s edge is the area defined by using highly probable events for which there is already data or evidence. This phase focuses on immediate actions and short-term objectives. e.g., Marketing campaigns, Product launches, Quarterly sales targets Strategy (2-5 years) The middle section of the cone emphasizes broader, mid-term goals that align with your company’s vision. This phase balances evidence with strategic planning to guide your business forward. e.g., Business strategies, Expansion plans, Resource allocation Vision (5-10 years) This area is where long-term goals are defined. This phase is less about current data and more about foresight and innovative thinking, aiming for transformative changes. e.g., Vision statements, Strategic roadmaps, Sustainability initiatives Systems-Level Evolution (10+ years) The outermost layer represents long-term changes that impact the organization. The actions taken should describe the direction in which you hope the organization and the industry will evolve. e.g., Scenario planning, Ecosystem development, Innovative transformation Unlike a rigid timeline, the cone continuously progresses as new data is gathered and actions are taken, so the cone’s starting point will always be updated to the present. In summary, the Strategic Planning Cone provides a structured yet adaptable approach to business planning. By understanding and integrating each phase, you can build a flexible organization that consistently adapts to an ever-changing future.  

Leadership Development Pathways
A personal framework for developing leadership skills in today’s dynamic environment. In a hybrid work world, traditional leadership development needs to evolve beyond the well-known theory that 70% of learning happens through action, 20% through feedback, and 10% through formal training. Instead of focusing on these three components, Leadership Development Pathways concentrate on the pathways between them to ensure continuous leadership growth. Sense-making Acquire knowledge by understanding how the business world and the organization operate, interpreting what is happening, and updating mental models accordingly. e.g.,
  • Analyzing market trends
  • Reflecting on organizational changes
  • Engaging in strategic discussions
Experimenting Act effectively by testing new ideas picked up from work, colleagues, or personal experiences. Experimentation allows you to apply knowledge in practical settings and learn from the outcomes. e.g.,
  • Trying new management techniques
  • Piloting innovative processes
  • Implementing new technologies
Self-Discovery Learn about your identity through self-discovery, reflecting on experiences and interactions, building self-awareness, and shaping leadership identity with your own unique strengths. e.g.,
  • Personal reflection sessions
  • Receiving feedback from peers
  • Engaging in coaching conversations
In summary, the Leadership Development Pathways framework offers an adaptable approach to leadership growth. By combining sense-making, experimenting, and self-discovery, anyone can thrive in a hybrid work environment and grow not only professionally but also personally.  

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